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Marketing Operations Specialist - Jobs in Ottawa

Rewind Software
Job LocationOttawa
EducationNot Mentioned
SalaryNot Mentioned
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent

Job Description

Job DescriptionWe are seeking a detail-oriented and data-driven Marketing Operations Specialist who will be responsible for managing the Marketing tech stack, including Hubspot, overseeing our email marketing program, managing Rewind’s email database and marketing data and reporting. The Marketing Operations Specialist will report to the Senior Revenue Operations Manager and will collaborate with cross-functional teams, including marketing, sales, and data, to align goals and execute marketing initiatives.The ideal candidate will bring a mix of process and technology focus, analytical expertise, and people skills to this new role. Your responsibilities:Marketing tech stack You will own and manage the Marketing tech stack (e.g. HubSpot, Ada, Appcues, Zapier, Zoom-Webinars) and provide recommendations on how to optimize the current tech stack.You will also evaluate new technologies and add-on applications to improve and optimize marketing team performance.Hubspot In this role, you set up, configure, and maintain HubSpot for seamless lead generation, tracking, and analytics.You will:

  • Create and manage workflows, lists, forms and segmentation to automate marketing processes and increase efficiency.
  • Execute all email marketing campaigns.
  • Build optimization plans for email marketing in collaboration with the Marketing team.
  • Own and oversee the testing plan for email marketing.
Email database You own the email marketing database (prospects, customers, partners) and oversee its growth in compliance with regional privacy and communication regulations. You will monitor and maintain data quality within the marketing database.Data, reporting and optimizationYou will manage all lead list imports into our systems for Sales follow-up, ensuring they are tagged and routed appropriately as well as own and manage the campaign tracking process across our systems.You will also:
  • Support the creation and optimization of a lead scoring program and lead qualification process in collaboration with the Senior Revenue Operations Manager.
  • Build out lead funnel reporting. Track lead qualityamp; progression, and revenue attribution to optimize campaign effectivenessamp; drive strategy.
  • Partner with the Sales team to develop processes to improve inbound lead flow, qualification and follow-up.
  • Create dashboards and reports to improve visibility into marketing campaign performance.
  • Ensure data integrity within HubSpot and Salesforce, identifying and rectifying any inconsistencies or inaccuracies.
Revenue operations supportYou will partner with and support Revenue Operations with Salesforce and related initiatives.

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