SOCIAL MEDIA COORDINATOR - Jobs in Peterborough, ON

Job Description

Ontario Parks is looking for an experienced and innovative digital marketer to lead our robust and fast-paced social media program.Our Social Media Coordinator will be able to deliver on complex and high-volume editorial calendars. They will be engaging and creative storytellers, as well as digital experts who keep the organization current on social media trends and best practices.What can I expect to do in this roleIn this role, you will:

• coordinate the social media program aligned with the objectives of Ontario Parks by researching, creating and developing creative social media content, and by providing advice and recommendations on social media approaches
• provide leadership to the Ontario Parks program in terms of innovation and cultural impact of social/digital media by analyzing information and activity on social media channels, assisting with issues management, tracking stakeholder trends, and identifying threats and opportunities
• support other communication activities for Ontario Parks by participating in meetings with other program areas to discuss objectives, messages and target audiences, and developing web-based content for internal and external websites

How do I qualifySocial media and digital marketing expertise:You have:

• thorough understanding of the use of social media platforms, blogs, websites and other communication channels to achieve objectives
• knowledge of marketing and communications theory, methods, techniques, as well as, content management/development, social media publishing and the current and leading social/digital marketing trends
• knowledge of web page development, including HTML CSS, W3C standards for web accessibility requirements
• knowledge of web and/or social media metrics to analyze results of social media initiatives

Communications knowledge and interpersonal skills:You have:

• research and writing techniques to develop content for web, social media and other communication channels
• communication and presentation skills to provide advice and recommendations and to liaise with program staff
• interpersonal skills to collaborate with others; participate in meetings to discuss objectives, messages and audiences
• writing and editing skills to research and write accurate, creative social media channel specific content

Computer proficiency:You have:

• knowledge of Microsoft Suite programs in PC/Windows environment, user interfaces, browser compatibilities and search engine optimization to ensure optimal delivery of social media initiatives
• knowledge of personal computers, including word-processing, record keeping, internet and email applications
• knowledge of software to support social media, graphics and photo/video processing and editing

Analytical and problem-solving skills:You have:

• problem-solving skills to resolve quality and delivery issues
• analytical skills to analyze performance metrics for social media program and specific social media campaigns
• able to identify sources of data; collect and compile information and assess/determine the most effective content

Planning and organizational skills:You have:

• organizational skills to handle multiple projects simultaneously, and meet tight deadlines in a fast paced environment
• planning, project management and coordination skills to manage concurrent projects; establish project plans, schedules and timelines

OPS Commitment to diversity, inclusion, accessibility, and anti-racism:We are committed to build a workforce that reflects the communities we serve and to promote a diverse, anti-racist, inclusive, accessible, merit-based, respectful, and equitable workplace.We invite all interested individuals to apply and encourage applications from people with disabilities, Indigenous, Black, and racialized individuals, as well as people from a diversity of ethnic and cultural origins, sexual orientations, gender identities and expressions.Visit the OPS Anti-Racism Policy and the OPS Diversity and Inclusion Blueprint pages to learn more about the OPS commitment to advance racial equity, accessibility, diversity, and inclusion in the public service.We offer employment accommodation across the recruitment process and all aspects of employment consistent with the requirements of Ontarios Human Rights Code. Refer to the application instructions below if you require disability-related accommodation.Additional Information:Address:

• 1 Temporary, duration up to 12 months, 300 Water St, Peterborough, East Region

Compensation Group: Ontario Public Service Employees UnionUnderstanding the job ad - definitionsSchedule: 6Category: Communications; Marketing and Creative ServicesPosted on: Tuesday, April 5, 2022Note:

• Less qualified applicants may be considered on an underfill basis.
• Effective October 1, 2021, the OPS COVID-19 Safe Workplace Directive requires all Ontario Public Service employees to provide proof they are fully vaccinated, meaning they are fully vaccinated as defined by the Ministry of Health (refer to: COVID-19 Fully Vaccinated Status in Ontario), including 14 calendar days have passed since receiving their final dose of the COVID-19 vaccine.Employees who do not provide proof of full vaccination will be deemed ‘not vaccinated under the Directive and will be required to attend a vaccine education program and undergo regular rapid antigen testing. Employees who are not vaccinated under the policy with a valid medical exemption will not be required to attend a vaccine education program but must undergo regular rapid antigen testing.The information that you provide for the purpose of this competition and the results from this competition may be used to fill other positions. These positions may be of various tenures including short-term assignments. Your information and the results from this competition will be retained for the purpose of filling vacancies in accordance with the applicable collective agreement or policy provisions.C-ET-179866/22

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