VP, Marketing - Jobs in Port Coquitlam, BC

Job Description

Reports ToVP, Sales & MarketingLocationSysco CanadaTypeSalaried, PermanentClosing DateNovember 18, 2022Company OverviewSysco connects the world to share food and care for one another. Sysco leads from the heart of food and service to deliver the freshest of foods and ideas to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Our customers can count on us to deliver on-point products and solutions since only Sysco is the global leader, sitting at the heart of innovation supply, delivery, culinary and more.With over 57,000 associates and a fleet of over 13,000 vehicles, Sysco operates approximately 326 distribution facilities worldwide and serves more than 625,000 customer locations. For fiscal 2022 that ended July 2, 2022, the company generated sales of more than $68 billion USD.Sysco, one of Canada’s Best Employers 2022, as listed by Forbes, is dedicated to our global corporate social responsibility goals and to creating a diverse and inclusive workplace. We offer our associates the opportunity to grow personally and professionally, to contribute to the success of a dynamic organization, and to serve others in a manner that exceeds their expectations.Sysco is more than just a place to work. Our passion for food and our customers has made us the industry leader. To remain on top, we will continue to think bigger, work harder and never give up. Are you ready to drive successFor more information, visit www.sysco.ca or follow us @SyscoCanada at facebook.com/SyscoCanada; twitter.com/SyscoCanada or instagram.com/SyscoCanadaFor a full list of opportunities, visit www.sysco.ca/careersRole:The VP, Marketing is responsible for leading and executing Marketing strategy in Canada to support in delivering market share growth. The role will oversee the responsibility of the Canadian Support Center marketing team, external media, advertising, PR, communications, promotions, loyalty programs, brand guidelines, product & digital marketing – web, eComm, email, social, as well as Sysco Brand development. The incumbent will provide strategic leadership for the Regional Marketing organization with tight linkage between Regional and Canada Support Center leadership teams.Role Responsibilities:

• Own the strategy and planning of our integrated marketing roadmap including, our promotional strategy and our go-to-market strategies for all product, Sysco Brand, and campaign launches for Sysco Canada.
• Create and implement Demand Generation strategies and campaigns to increase Market Share with a focus on brand awareness, product assortment and segment marketing.
• Acts as the brand champion internally to ensure our brand standards and value propositions are communicated, distributed, trained and lived by all functional groups and across all Regions.
• Manage all key agency partners across multiple brands including creative, media, analytics, and research.
• Responsible for influencing/managing creative teams, across multiple channels and mediums to ensure innovation, challenging the status quo, on-time and on-budget delivery of our creative work.
• Oversee both internal and external communications and advertising strategy.
• Leverage relations with key industry organizations and vendor partner community.
• Communicates broadly and frequently the companys vision, direction, goals, performance against plan, changes, and expectations through participation in department meetings, one-on-one meetings, and informal conversations with associates.
• Create and implement Demand Generation strategies and campaigns to increase Market Share with a focus on brand awareness, product assortment and segment marketing.
• Lead the current Sysco Rewards Program to drive sales growth and customer experience.
• Strategic thinking, excellent analytical skills and possesses extensive knowledge in structured approaches to problem solving, i.e. continuous improvement.
• Analyze trends and conduct root cause analysis to support continuous improvement efforts or remedy identified defects impacting outcomes.
• Act as a senior member of the leadership team, actively engaging to align on direction, strategy, and goals and to show up as One Team within the Business
• Complies with Sysco’s Food Safety Policy and procedures to ensure food safety, quality and legality requirements are met.
• Understands both the economic and cultural value that a safe organization with minimal environmental impact brings to an organization.
• Is willing to drive Environmental, Health and Safety performance by providing necessary resources and holding their team accountable to complying with EHS programs, policies, and requirements.
• Positively influence and shape a large and inclusive organizational culture to be one that’s productive, vibrant, and a desirable place to work.
• Ability to effectively lead change and transformational initiatives through sound change management practices that will ensure sustained adoption, including stakeholder engagement across multiple functions
• Perform other duties as assigned.

Qualifications/Skills/Job Requirements (About you):

• Minimum of eight (8) years’ experience Marketing strategic management.
• Minimum of five (5) years’ experience in a leadership role.
• National/International scope of responsibility experience an asset
• Bachelor’s Degree Marketing or related field.
• Foodservice, CPG and other related industry experience.
• Exceptional demonstrated leadership skills, managing highly effective teams.
• Excellent communication and influencing skills (verbal, written, presentations).
• Strong relationship management skills to establish trust and credibility with associates, business leaders, and subject matter experts, getting results with and through others without formal authority.
• Strong evaluation capabilities to interpret business needs and recommend effective solutions that meet business objectives.
• Must have high level of organizational and time management skills, with the ability to meet competing, challenging, and changing priorities in a high-volume space and within a short timeframe.
• Ability to implement change management strategies using consultation, facilitation, negotiation, coaching, and mentoring skills.
• The successful candidate will be energetic, responsive, decisive, and must possess a good knowledge of the foodservice industry.
• Strong knowledge of and confidence with Salesforce, Microsoft Excel, Word and PowerPoint.
• Advanced proficiency in Microsoft Office including Excel, Word, PowerPoint, Outlook
• Strong analytical and financial skills.
• Strong project management skills.
• Solid knowledge of website analytic tools.
• Good understanding of social media.
• Knowledge of Marketing Cloud/Salesforce, DAM’s, Content Management Systems, Google Analytics.
• Demonstrated abilities with email distribution systems.
• Ability to succeed with minimal supervision in a deadline driven environment.
• Exposure/familiarity to Lean Six Sigma environment is an asset
• Valid driver’s license with access to a vehicle may be required.

Internal candidates apply via the Career Centre on your HR Portal / ADP Workforce Now.External candidates submit cover letter & resume via www.sysco.ca/careersOur Purpose:Connecting the world to share food and care for one anotherOur Mission:Delivering success for our customers through industry-leading people, products and solutionsOur Identity:Together we define our future of foodservice and supply chainSysco is committed to Employment Equity. Accommodations during the recruitment process are available upon request for candidates with disabilities.Here’s a sample of the many benefits Sysco associates enjoy:Comprehensive Flexible Benefits including Health and Dental, Health Care Spending and Wellness Accounts • Short-Term and Long-Term Disability • Life Insurance • Company Pension Plan • Group RRSP • Employee and Family Assistance • Stock Purchase Plan • Maple Virtual Care • Unlimited on-line learning • Sysco product discounts • Preferred vendor discounts • Associate Resource Groups (*benefits may vary based on location or bargaining unit)Quick Apply

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