Digital Marketing Strategist - OpenRoad Auto Group Ltd. - Jobs in Richmond, BC

Job Description

UNLIMITED POSSIBILITIES AHEAD.We believe in doing good for our customers and for ourselves. Whether it’s launching the most anticipated model of the year or purchasing a vehicle for your next adventure, great people and relationships are at every turn with OpenRoad.We are proud of our forward-thinking culture developed over 40 years of continuous improvement initiatives. OpenRoad is one of the largest and fastest growing automotive retail groups in the country (representing 20 automotive brands across 25 locations) with a shared vision to become the national automotive leader in customer experience. As one of Canada’s Best Employers and Best Managed Companies, we are looking for team players who are excited to continually learn, work hard, and take ownership of their role.If you love the idea of joining an organization with unlimited possibilities to accelerate your career, then apply to OpenRoad and grow with us today!OpenRoad Auto Group is currently seeking to expand our team with* Full-Time Digital Marketing Strategist at OpenRoad Auto Group Ltd.**A Career at OpenRoad Means You’ll Enjoy: *

• Many opportunities for internal growth
• Discounted vehicle purchase program

• Associate perks program
• Company social events
• And more!

Your Contribution:

• Work together in a business marketing pod, consisting of a regional marketing account strategist and creative strategist, to create and implement digital marketing strategy for a selection of stores. This will primarily include:

• Google Ads management
• Facebook Ads management
• Google Analytics and DataStudio analysis
• Landing page creation using CMS platforms like Drupal or WordPress
• Ensuring on-page SEO standards are kept
• Various updates related to local SEO

• Create and utilize web analytics reports to review campaign performance – strategically shifting funds into other channels of digital marketing and/or suggesting new digital marketing channels
• Lead digital post-campaign analysis and digital strategy talks with stores
• Create and manage digital marketing budgets for select stores
• Ensure campaign budgets are pacing to store budgets
• Set core KPIs and track them across digital channels
• Work with Digital Marketing Manager to assess and brainstorm new digital marketing opportunities
• Own your own major digital marketing project(s) for the year
• Work collaboratively with department colleagues
• Ensure compliance of OpenRoad and manufacturers' brand standards
• Provide additional marketing services support as required
• This position may be expected to perform other duties as assigned by management

Your Skills/Experience:

• 2+ years experience with Facebook, SEM, or programmatic media
• Intermediate working experience with:

• Ad Editor platforms (i.e. Google AdWords Editor)
• HTML and CSS
• On-page SEO
• Analytics and data visualization platforms (i.e. Google Analytics, Adobe, DataStudio, Tableau, ).

• Certifications in:

• Google Ads certifications (full suite)
• Google Analytics certification (up to Advanced)

Bonus Points:

• Experience in digital marketing agency
• Google Analytics certification (Power User, 360)
• Experience in automotive industry
• JavaScript working experience
• Curious mind that loves digital marketing

Internal Candidates MUST apply by filling out the Internal Endorsement Form on the Intranet. Failure to complete the form will cause a delay in your application.We are an equal opportunity employer that embraces diversity. We stand behind the growth of our associates to help them achieve their vision and goals.https://orag.bamboohr.com/jobs/view.phpid=2634*JOIN US AND GROW WITH US!*We thank all those that have applied. Only those considered for the position will be contacted.Job Type: Full-time