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Marketing & Sales Manager - Jobs in Richmond

Sonora Resort
Job LocationRichmond
EducationNot Mentioned
SalaryNot Mentioned
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent

Job Description

Job DescriptionPosition SummaryThis is a full-time, year-round management position that works from our head office in Richmond, BC. Seeking an immediate start date with a long-term commitment to the position.As a member of the Sonora Resort management team, this position is responsible for assisting with the overall management and success of Sonora Resort marketing and sales efforts. Reporting to the General Manager for Sonora Resort, this position is responsible for driving the brand strategy while working with key stakeholders on corporate advertising planning and execution. This includes developing key campaigns, driving them across all internal and external marketing communications vehicles and implementation of initiatives that economically benefit Sonora Resort. The role works to bring the brand framework to life across all communication touch points while driving revenue goals.Job Duties

  • Builds strategies and provides direction and input on advertising/marketing programs, campaigns and vehicles.
  • Provide supervision, direction and leadership to the Salesamp; Reservations team to achieve Marketing and Sales goals
  • Manage the performance of the Sonora Head Office team, including: Reservations Manager, Client Services Manager, Sales Associate and Reservationsamp; Accounting Coordinator.
  • Implement Sonora branded guest communications to be used by Sonora Salesamp; Reservations team.
  • Increase sales strategically to fill resort to desired capacity throughout the operational season.
  • Actively working with General Manager of Sonora Resort and other key players on all key initiatives including digital and print strategy, PR strategy and media services team.
  • Builds strategies, implements advertising/marketing programs, campaigns and vehicles.
  • Creates and issues quarterly newsletters with input from department managers for guest readership
  • Maintains and contributes to social media feeds i.e. Instagram, Facebook, Linked in, Twitter etc.Reviews and recommends participating in marketing relationships with Tour Operators, Hotel Groups such as Jonview, Discover Holidays, Canadian Railtours, Relaisamp; Chateaux, Traveller Made, Select Hotels, TripAdvisor, etc.
  • Ensure good communication regularly with the General Manager of Sonora Resort on all issues, particularly those affecting the economical operation of the marketing campaigns
  • Works with key stakeholders to help develop, manage and report on the annual advertising and marketing budget.
  • Tracks and reviews all program results, prepares recommendations and implements action plans to continually improve marketing effectiveness and impact.
  • Analyzes and interprets the effectiveness of marketing programs.
  • On an ongoing basis, monitors, reviews and evaluates the competitive landscape to best determine how to stay ahead and keep relevant with respect to Sonora Resort’s brand and marketing content.

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