Regional Marketing Manager - Jobs in Richmond, BC

Job Description

Have a passion for software Join a world leader and make a difference! Transoft is making an enormous difference to the transportation planning and design community. With offices around the world, Transoft Solutions is an international leader in the development of innovative software for the civil/transportation engineering profession. This year the company celebrates its 31st year and we are proud of the extent of our user footprint – over 50,000 users in 150 countries worldwide. The company’s success is a result of our amazing work culture, our innovative and highly sought-after products, and the superb customer service we deliver.ABOUT THE OPPORTUNITYWe currently have an exciting opportunity for a Regional Marketing Manager at our head office in Richmond, BC. The Regional Marketing Manager takes a lead role in the marketing team in managing our Business Units’ marketing initiatives and executing the marketing strategy for their region.ESSENTIAL RESPONSIBILITIES:Regional Planning:

• Align with Sales to develop, implement, and execute marketing strategy for the assigned region, liaising between Product, Corporate, and Digital Marketing teams.
• Leverage marketing automation tools to monitor, analyze, and report campaign results. Continuously optimize campaigns based on feedback from internal stakeholders to ensure strategic objectives are met.
• Understand the regional market trends and competitors in collaboration with Sales Managers and Business Development Managers to obtain insight into market and customer needs, and make plans and adjustments accordingly
• Provide monthly and quarterly reports for Key Performance Indicators (KPIs) and provide ongoing analysis for all stakeholders (Corporate, Business Units and Regional management) on identifiable trends in these defined KPIs. Advise on any actions to be taken to improve results.
• Manage a small team consisting of a Marketing Coordinator and Graphic Designer who will assist in the deliverables for the Americas marketing team. .

Execution:

• Align all Business Unit initiatives, harnessing synergies to leverage effort and effect.
• Coordinate regional campaigns that focus on the delivery of Strategic Plan within the region.
• Execute regional campaigns and events. Support and localize product specific campaigns to meet the unique regional requirements:
  • Design and execute the methodology and approach
  • Create and monitor customer feedback mechanisms
  • Apply research strategies to increase focus and alignment of marketing campaigns
  • Track effectiveness and ROI of marketing campaigns and brainstorm ideas for new campaigns.
• Plan and execute trade shows, conferences, and other customer events.
• Develop, plan, and purchase advertising with select regional media partners.
• Manage content for regional website(s), social media, and other regional digital marketing activities

Benefits and perks

• Flexible work arrangements and working hours
• RRSP matching
• Extended health, dental, vision benefits
• Annual performance-based variable compensation
• Outstanding achievement recognition programs
• Charitable donation matching
• Educational assistance and training opportunities
• Company and team building events (Barbeques, potlucks, holiday events, socials, ping-pong tournaments, you name it!)

ABOUT YOUYou have a positive attitude, a tireless work ethic, and have marketed technical products to a highly technical audience. You are determined and friendly. You understand the needs of the customer and the best way to deliver the message.Skills, Knowledge, and Abilities

• Communication Skills: Proven ability to communicate effectively: able to present ideas and concepts; excellent written skills including effective copywriting and editing skills; adept at crafting messaging that resonates with audiences across different platforms

• Project Management Skills: Exceptional at planning, organizing, implementing, and communicating integrated marketing plans across business lines and departments.
• Marketing Plans: Proven ability to develop, manage and implement marketing plans that align with product lifecycles, and application of marketing strategies and tools.
• Business acumen: ability to set goals, understanding ‘risk to reward’ concept.
• Interpersonal Skills: Able to seamlessly collaborate with different entrusted internal and external parties, build partnerships and navigate competing priorities with diplomacy and tact.
• Self-starter with strong initiative and thrives in a fast-paced environment.

Qualifications and Experience

• Bachelors or Diploma in Marketing, Business, or equivalent required. MBA a plus.
• 7+ years of marketing experience within a B2B environment is preferred. Software marketing experience is an asset.
• 2+ years’ experience working with CRM and Marketing Automation software.
• Understanding of how Google AdWords and Google Analytics contributes to demand generation.
• Experience with project management and productivity collaboration tools (Asana, Wrike, Basecamp).
• Proven experience with social media tools such as LinkedIn, Facebook, and Twitter.

ABOUT USSince 1991, Transoft Solutions has developed advanced and highly specialized software solutions for aviation, civil infrastructure, transportation, and operational professionals. Our portfolio of planning, simulation, modeling, design, and road safety analysis solutions is used every day by thousands of organizations in over 150 countries worldwide. Clients include government agencies at the federal, state, county, and municipal levels, as well as major international airports and top engineering and architectural design firms. But we’re not just in the business of developing engineering software; we also believe in delivering outstanding sales and technical services.We believe in teamwork, personal growth, superb customer service and continuous improvement. We like to celebrate our successes, our milestones, and our diversity. Transoft stands behind three building blocks for success: our Customers, our Products, and our People; and culture is a very integral part of our existence. We take every opportunity to enjoy and share the benefits of having large company ambitions and small company agility. We are engineers and developers, account managers and marketers, accountants, and administrators. Yes, we might be professional nerds, but after getting to know us, you’ll find that we are passionate, curious, generous, competitive and friendly. We work hard together to exceed our customers’ expectations. We also believe that it is important to leave this world in a better place and we strive to give back to our communities. Transoft is a diverse group, and we all benefit from the unique ideas, experiences and talents that make-up Transoft. We know that are greatest resource is the diversity of our peopleWHY JOIN USWe offer an attractive and competitive compensation package including pay-for-performance incentives, professional development opportunities, RRSP matching, comprehensive group health benefits, family friendly policies, and flexible work options. Hybrid work options are available for this job. If you’re bright, creative, resourceful, and want to make a real difference rather than just be another ‘cog in the wheel’, join our team and start on a journey you won’t regret!Candidates must be eligible to work in Canada. We wish to thank all applicants for their interest, however, only candidates under consideration will be contacted.Quick Apply

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