Marketing Manager(9915631) - Jobs in Saint-Laurent, Quebec, H4N 1W2

Job Description

JOB DESCRIPTION:Industry: Optical / Healthcare Language Requirement: Bilingual (Frenchamp; English) Contract: 12 months Maternity Leave CoverageAbout the Role Our client is seeking a proactive, strategic, and results-driven Marketing Manager to lead the positioning and growth of a key product category in the ophthalmic lens market. This is a 1-year maternity leave contract where you #39;ll be responsible for managing the full product portfolio strategy, including product positioning, pricing, communication, and B2B/B2B2C marketing initiatives. You #39;ll also oversee partnerships with external distributors and internal teams to ensure strong brand execution and business impact.This is a high-impact role that requires someone who can think strategically, execute with precision, and collaborate across multiple departments.What You #39;ll Be DoingProduct Portfolio Management

• Develop and execute detailed marketing plans for the product portfolio (positioning, pricing, communication).
• Conduct market research and competitive analysis to stay on top of trends and best practices.
• Forecast sales volumes and ROI for product launches.
• Manage promotional tools and marketing collateral in collaboration with partners.
• Monitor product performance and market evolution (consumer behavior, eye care professionals, competition).
• Collaborate with sales teams to analyze product performance and suggest strategic adjustments.
• Lead communication strategies targeting both B2B clients and end consumers.
• Develop branding and communication plans to drive awareness and purchase intent.
• Optimize the product portfolio to align with client needs and improve profitability.
• Build and implement personalized marketing plans for key customer segments.

Cross-Functional Partnership

• Work closely with internal and international partners to apply best practices and implement a strong global brand strategy.
• Collaborate with sales, training, and customer experience teams to ensure messaging consistency.
• Ensure marketing strategies, tools, and programs add value across the business-benefiting customers, clients, and internal teams.
• Act as the technical point of contact for your product portfolio, supporting sales teams and internal questions, and joining client meetings when needed.

Who You Are

• Bachelor #39;s degree in Marketing or a related field
• Minimum 7 years of proven marketing experience, ideally managing multiple product lines
• Experience in a multi-channel B2B environment
• Strong understanding of branding, customer engagement, and marketing strategy
• Comfortable managing both strategic planning and detailed execution
• Creative thinker who delivers measurable results
• Strong written and verbal communication skills
• Ability to work collaboratively in a multicultural, fast-paced environment
• High energy, proactive, and able to meet tight deadlines
• Fully bilingual in French and English (spoken and written)