Product Marketing Specialist - Jobs in Saint-Bruno-de-Montarville, QC

Job Description

Company DescriptionISAAC partners with North American fleets to provide a user-friendly solution that simplifies trucking. Focused 100% on the trucking industry, we help carriers overcome challenges, while boosting driver happiness. With proven system reliability and system integration capabilities driven by our open platform, our solution helps your drivers and back-office team work smoothly.For more information, visit www.isaacinstruments.com.Job DescriptionAre you looking to be part of a growing company with a strong culture ISAAC is adding a Product Marketing Specialist to its growing marketing team.If you are a passionate marketer with strong project management skills, then you’re a great fit for this role. You also have both an analytical and creative mindset, and experience in lifecycle marketing and partner relationship management.ResponsibilitiesReporting to the Demand Generation Director, you’ll bring your knowledge and expertise to help the organization hit its client retention & product adoption goals. You will also deliver marketing strategy and campaigns to meet business objectives with ISAAC partnerships. Owning the client lifecycle programs

• Work closely with the Product and the Client Success teams on the entire lifecycle and retention program
• Collaborate with the Product, Marketing and Client Success teams to deliver creative solutions to reduce churn, upsell accounts, provide added-value service, and grow repeat usage efficiently
• Develop campaign strategy briefs to be used as tools for creating targeted, relevant, and personalized content at each stage of the client lifecycle
• Develop and execute programs through multiple channels including email, push notifications, in-application messaging, and give recommendations to improve client touchpoints
• Develop a deep understanding of our client base, in partnership with the Analytics team, including product usage, client needs, and churn signals
• Work closely with the Marketing Operations team to understand clients’ responses to the program with a test and learn methodology and A/B testing
• Measure initiative performance and communicate results and learnings to all internal teams

Managing relationship with technology partners

• Manage relationships with technology partners and their marketing teams, including campaign planning, status reports and processing stakeholder reviews and approvals
• Lead the annual marketing planning strategy for the partnerships to deliver on client marketing and business objectives and KPI’s related to acquisition and account management
• Develop and execute client acquisition strategies across multiple paid, owned, earned, and shared channels by our partners
• Proactively identify new growth opportunities and work collaboratively, internally and with our partners to optimize go-to-market plans
• Lead, from a marketing perspective, the relationship for the partner in collaboration with the Business Development team

Qualifications

• Bachelor’s degree in a marketing or business-related field and/or equivalent work experience
• 5+ years’ of work experience in marketing, in a B2B environment
• Bilingual (English is a must)
• Experience in client lifecycle management strategies and execution
• Experience working with partners within collaborative and integrated marketing environments
• Proven track record in applying strategic thinking to develop annual strategic marketing plans
• Strong organizational skills and the ability to manage multiple projects simultaneously
• Proficiency in managing complex projects involving multiple stakeholders and cross-functional teams
• Positive, problem-solving mindset; a team player who before all loves to help and provide solutions
• Understanding of Salesforce and Pardot an asset

Additional InformationCollaborators are at the center of ISAAC’s interests and values. This explains the numerous benefits of working at ISAAC, namely:

• varied career opportunities
• a stimulating work environment focused on innovation
• enthusiastic and collaborative teams
• competitive salaries and benefits promoting work-life balance: a complete group insurance plan, group RRSP, an EAP, flexible hours, 4 weeks of vacation, etc.
• various social activities and free snacks every day.

Quick Apply

• Terms & Conditions
• New Privacy
• Privacy Center
• Accessibility

For Job Seekers

• Browse Jobs
• Advanced Job Search
• Emplois Quebec

For Employers

• Post a Job

Stay Connected