Performance Marketing Specialist, Paid Search (Remote Friendly) - Jobs in Saskatoon, SK

Job Description

At 7shifts, we’re building a team and product that will help change the restaurant industry for the better, one shift at a time.We believe that starts from the inside-out. Our Values—Be radically candid, Embrace new challenges, Act like an owner, Make every experience an 11, and Solve with simplicity (otherwise known as BEAMS)—are the bedrock of our team member experience. Those values are also what drive our customer experience, and are a big reason why we’re trusted by more than 500,000 restaurant pros around the world.The restaurant industry in particular has been severely impacted by the pandemic, and the adoption of technology has become essential to the industry’s survival. 7shifts has supported restaurants with team management tools through the pandemic, and have seen record growth as a company as the industry steadily recovers. When every dollar counts in the face of reopening, restaurants across North America are turning to partners like 7shifts to help emerge stronger from the pandemic. We are scaling fast and adding hundreds of new customers every month.As a Performance Marketing Specialist (Paid Search), you will help build, scale and manage paid search initiatives and campaigns to achieve business revenue objectives. This position requires previous experience in optimizing performance marketing initiatives and an eagerness to learn and grow. You will also have the opportunity to work with other paid media channels, such as paid social, marketplaces, and affiliate marketing. The ideal candidate will be a data-driven and creative thinker. As part of the growing Demand Generation team at 7shifts, you will be working with the latest technologies, an unmatched and high-performing marketing team, all while being empowered to grow and succeed in your role.The position can be based in New York, Saskatoon or Toronto, and is remote-friendly. We’re building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and encourage candidates from all backgrounds to apply.Key Responsibilities:Build, manage, and optimize, and scale B2B/SaaS paid search advertising campaigns in order to achieve monthly lead and revenue objectivesResearch and build new keyword lists, audience sets, and paid media channels to help scale marketing efforts, broaden reach, improve efficiencies, and discover new lead-generating opportunitiesWork with various paid search ad platforms (Google Ads, Bing Ads) to manage paid search campaignsLeverage various ad tech and reporting platforms (SEMrush, Dreamdata, Google Analytics, Tableau) to measure and present campaign performance and uncover new optimization opportunitiesLearn and understand ICP to better target and curate advertising content to deliver value and maximize campaign resultsWork cross functionally with both demand generation and brand teams to ensure campaigns are following best-practices and remain up-to-date with creatives and product-market-fitTroubleshoot performance and technical issues with campaigns, landing pages, ad platforms, and ad tracking systems to ensure optimal campaign performanceRun A/B testing experiments in order to improve various creative elements across all marketing channels and assets (i.e. landing pages and ads) to find new wins and incrementally improve channel performanceWhat you have:2+ years of experience managing paid search advertising campaigns (Google and Bing)Strong understanding of how to use tools like Google Analytics and Google/Bing Ads editorAbility to proactively and independently define and execute marketing projectsExperience building reports, visualizing data using tools such as Google Analytics, Tableau, and Excel/Google Sheets, as well as the ability to analyze data and trends, to generate actionable insightsFamiliarity with CRM and MA tools such as Salesforce/PardotExceptional communication skills – both written and verbal – and a track record of putting them to workPassion for digital marketing and stays up-to-date on latest industry news and trendsProblem-solving mentality with a strong attention to detailCreative mindset to evaluate ad performance and maintaining creative best practicesA degree or diploma in Marketing through University, College, and/or any credible learning institutionIt’d be cooler if you had:Experience managing other digital marketing channels such as paid social (i.e. Facebook and LinkedIn), marketplaces (i.e. G2 and Capterra), and/or affiliate marketing (i.e. Shareasale)Previous working experience in restaurant, technology, and/or SaaS industriesCertifications in Google, Facebook, and/or SalesforceAbout 7shifts7shifts is a cloud-based team management platform designed for the restaurant industry. We help restaurateurs – from independent establishments to large franchises – by making it easy for them to properly schedule their staff, streamline team communications, and reduce labor costs. Since our founding in 2014, we have scaled rapidly to become the leading team management solution for restaurants.Our Response to COVID-19Our team is fully supported in working remotely. We have protocols in place for those who wish to work out of our Saskatoon, Toronto, or Hoboken New Jersey offices. When it’s safe to do so, Shifties will be able to work where they work best, whether that’s fully remote, or working from the office on a hybrid basis or fully in-office.Our People and Culture team has transitioned the recruitment, hiring, and onboarding processes to be fully virtual. We’ve added dozens of Shifties to the team since then.While working remotely challenges our team’s connected and activity-loving nature, we’ve been able to create virtual opportunities for fun and social connection.Perks:Centrally located offices in Saskatoon, Toronto, and Hoboken for those who want to work in-person with their teamRemote friendly for those who want to work from home (whether it be preference or pandemic related)In-person (post pandemic) or virtual annual staff retreatStock options (equity) in a VC-backed startupBenefits coverage from the startUnlimited vacationParental leave programContinuous professional development budgetA culture that values authenticity, trust, curiosity, and diversity of thoughtWe thank you for your interest in joining the 7shifts team! While we welcome all applicants, only those who are selected for an interview will be contacted.Quick Apply

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