Digital Marketing & Engagement Manager - Jobs in Strathroy, ON

Job Description

Pay Grade: $68,107.00 to 85,974.00 (commensurate with experience)Remote or Hybrid options available.Job Function:Role will work with the SVP Marketing on implementing, tracking, and optimizing digital/online marketing to acquire new members and create greater overall awareness for the Credit Union (utilizing online marketing tools such as: search engine optimization, online marketing at both the provincial and local levels, pay per click advertising, click-through campaigns, paid search, display/banner ads, mobile, and performance-based social media campaigns, and more).Responsible for management of daily social posting/content and social analytics; responding to our social media following in a timely manner.Works with Marketing team to build a best-in-class digital customer journey to maximize sales and onboarding at every touchpoint.Duties and Responsibilities:

• Populate Mainstreet’s social networking sites with relevant and timely information while determining and executing tactics to engage members and potential members through strategic social media efforts
• Maintain knowledge and make recommendations about best practices and opportunities to enhance and improve Mainstreet’s social media, online, and other digital mediums
• Develop, update, and optimize the company’s online mediums. Track functionality, reliability, and website traffic while monitoring best practices and competitive trends. Provide timely, regular reports summarizing website performance
• Complete all necessary search engine optimization (SEO) tasks, including: keyword research, on-page website optimization, link building, and other off-page optimizations
• Create digital strategies and elements for Marketing campaigns and special projects
• Build, test and execute internet and other marketing campaigns
• Develop and manage pay-per-click (PPC) ISEM marketing strategies
• Develop and maintain effective social networking posts & campaigns
• Develop and manage email program strategies that include the delivery timing, creative layouts, tailored messages, and subject lines
• Work with the SVP Marketing to manage the day-to-day activities related to the member feedback program, which may be delivered online, by email, in-branch or mailed/print and require follow-up and compiling results/analytics
• Monitor, track, and analyze marketing campaigns for accuracy, efficiency and results; develop recommendations for changes and improvements
• Work with cross-functional departments to implement, launch and maintain marketing campaigns
• Assist with reputation management; monitor the internet for positive and negative comments about Mainstreet, its brand and products/services. Highlight and bring attention to positive comments/information and troubleshoot and resolve negative information/comments
• Support the Marketing team in collecting, researching, writing, and curating content for website, social media, annual report, member communications
• Work with external partners on campaign activities and approvals
• Perform keyword research and analyze search engine patterns to direct online placement of keyword and/or other content to optimize a Mainstreet’s web exposure
• Conduct research and analyze marketing/advertising campaigns; collect and analyze statistics on successful and unsuccessful strategies
• Collaborate on other Marketing projects and initiatives as required
• Other duties as assigned

Qualifications:

• Deep and broad understanding of digital marketing and web development/design
• Proven ability to manage and optimize web pages to achieve business results
• Expertise across digital marketing mediums (company website, paid search, mobile, SEO/SEM, display/banner ads, social media)
• Proven ability to track and optimize digital analytics and website performance
• Experience reporting on campaign ROI and website analytics
• Ability to work under tight time constraints and manage multiple projects across several products/services simultaneously
• Proven ability to work collaboratively and provide on-going innovation
• Excellent verbal and written communication skills with strong attention to detail and proofing
• Proficient with CSS, Google Analytics, Google Adwords and more (HTML would be an asset)
• Proficient with Microsoft Office programs
• Graphic design or other multimedia experience (creating videos or audio materials) would be an asset

Mainstreet Credit Union welcomes applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process.Quick Apply

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