Product Marketing Intern - Jobs in Toronto Dominion Centre

Job Description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world #39;s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fueled our success and will guide us in paving the path forward. We #39;re driven to push boundaries and think beyond today to deliver strategies, and we #39;re just getting started.While we continuously exceed our goals, we need your help - our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!Viral Nation is looking for a Product Marketing Intern in their final year of studies in Marketing, Communications, Commerce, Business, or Business Management degrees or diplomas who can drive competitive market intelligence research for the Viral Nation B2B tech suite of products and marketing services. This individual must have a passion for growing their career in product marketing and leverage both a creative and data-driven mindset to analyze the marketplace to help position our tech line of business. Reporting to the Product Marketing Manager, you will help us build and maintain the competitive database for our B2B suite of products while working in an innovative, fast-paced environment and helping drive demand and adoption of our products.January-April 2024 - Full TimeResponsibilities:

• Conduct extensive competitive analysis for our B2B suite of products, including a review of industry syndication sites, in-depth market research, and product interviews
• Maintain and update our growing competitive database on an ongoing basis for the latest information on direct competitors and industry statistics
• Present insights from competitive analysis to Product Marketing Managers, showcasing a deep understanding of the market for the specific product, competition, and trends to help identify target segments, product positioning, and key differentiators
• Assist Product Marketing Manager with strong, compelling positioning and narrative development for B2B suite of products to differentiate amongst competitors
• Clearly articulate the#39;WHY #39; for Viral Nation in competitive analysis relative to our overall company strategy and goals
• Support and contribute to the go-to-market plan, sales enablement materials, and marketing campaigns to create product demand and customer repurchase/upsell/cross-sell
• Collaborate with Product and Marketing leads to support and execute launch deliverables, specifically webinars and events
• Project manage webinar logistics, such as moderation, Q amp;As, managing attendee lists and vendor correspondence
• Become product champions internally to support cross-functional knowledge dissemination of the B2B suite of products
• Work cross-functionally with the rest of the Corporate Marketing team including Demand Generation, Content, Communications and Public Relations, Social Media as well as outside departments such as Product/Engineering, Sales, and Customer Success
• Assist Product Marketing Manager and Product Marketing team with additional requests related to competitive analysis, sales enablement, thought leadership, events and the like as needed
• Actively participate in Product Marketing department planning and activities such as quarterly business reports, quarterly and yearly planning meetings, budgeting, and ORK development

Qualifications and Skills:

• In the process of completing their final year of studies in Marketing, Communications, Commerce, Business, or Business Management related studies
• A strong team player who is collaborative, can influence behaviour, and earn trust
• Excellent time management and project prioritization skills
• Knowledge and experience/interest in AI/ML, generative AI, and SaaS is a plus

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.