Senior Editor, Content - Jobs in Toronto, Ontario, M4P 1E4

Job Description

Who we are At Heartamp; Stroke our mission is to promote health, save lives and enhance recovery. We are committed to a culture that exemplifies our core values: champion health, practice humility, embrace change, drive impact, learn and grow and be heartfelt as we work together to beat heart disease and stroke. We believe in equity, diversity and inclusion ― it’s embedded in our values and core mission work to support all people in Canada to lead healthier lives. We are committed to applying this principle to cultivate a welcoming environment that embraces diversity among our employees. Candidates from diverse backgrounds, including but not limited to, Indigenous peoples, racialized communities, 2SLGBTQIA+ communities, women, and people living with disabilities are encouraged to apply. To learn more about our mission, values, commitment to EDI, and the difference Heartamp; Stroke makes in the lives of people in Canada at every age, please visit our website. The opportunity Please note H amp;S offers hybrid option. Candidates must be able to travel to the Toronto office when requested.As Senior Editor, Content, you take overall responsibility for producing high-quality, accurate, and consistent content that helps amplify and elevate Heartamp; Stroke’s voice as one of Canada’s most trusted health charities. You lead a passionate team of storytellers and content creators, driving the production of compelling, high-impact content that informs, inspires, and mobilizes—while using AI to streamline processes in alignment with Heartamp; Stroke’s AI guidelines. Working closely with the Content Strategist and cross-functional teams, you will support integrated campaigns, donor engagement projects, and public awareness initiatives. You also ensure a high level of service for teams across the foundation, helping them meet their program goals through effective content. Taking a hands-on approach, you write and edit content that resonates—whether it’s healthy living information, stories of people with lived experience and donors, profiles of researchers, campaign messaging, or various reports. You also provide strategic oversight for the evolution of our health information content, ensuring it remains accurate, inclusive, and empowering. You put practices and policies in place to ensure content aligns with our brand voice, style guide (based on CP style), and accessibility standards, while being optimized for audience, channel, and KPIs. As a natural innovator, you stay ahead of trends in content creation—including the responsible use of AI—to drive both efficiency and creativity. How you will make an impact every day Establish, implement and manage practices and processes that support the strategy through content guidelines and standards 

• Develop and implement editorial processes to ensure all activities support the Content Strategy, including personalization, timely content updates and enhancement; and to increase efficiency and clarify roles, expectations and timelines without MarCom and in projects involving internal teams.

• Establish practices to support data-driven decisions for target audience, user journey(s) stage, and content type — while working towards established key performance indicators (KPIs).

• Assign portfolios to all members of the Content Team (HI and general content).

• Oversees team use of AI tools to produce content, in adherence to Heartamp; Stroke’s AI policy.

• Develop and manage exceptional working relationships within the greater MarCom team (Marketing Strategy, Communications and Social, Digital, Creative Services) and our internal clients (including Direct Marketing Fundraising, Lottery, Community Engagement; Mission, Development, CEO office and other teams as identified).

• Manage internal and external resources as needed to produce content – often in close collaboration with the project manager.

• Identify and advocate for ways the team can be nimble and agile in the creation and evolution of content – including responsible use of AI

• Work with Content Strategist to ensure new and repurposed content (HI and other) meets content strategy guidelines to optimize audience engagement, user journey, and key performance indicators (KPIs).

• Oversee and provide leadership on the production of high quality, compelling and timely digital content (heartandstroke.ca, email journeys, e-newsletters, and more).

• Work with the Content Strategist to find opportunities to leverage and repackage existing print material in order to better serve our constituents and maximize resources.

• Provide input and execute plans for content growth in response to content trends and opportunities (e.g. content curation and content collaboration), and exercises sound judgment.

• Evaluate reasonable risk-taking opportunities and develop creative solutions, stimulating new ways of thinking and solving problems.

• Lead content planning with program and project teams to generate ideas and ensure content serves multiple needs, while maximizing opportunities and resources.

• Consult with Digital Team and/or Creative Services on technical upgrades that may affect content delivery.

• Work with Content Strategist to conduct regular content audits to ensure content delivers against identified goals (including SEO and identified KPIs), adjusting meta-data/content as needed and course-correcting as required.

• Work with internal customer service teams to manage timely and efficient responses to public enquiries about health information, as required.

Content development and management. 

• Keep up to date on latest trends in content marketing and content production – including the responsible use of AI.

• Maintain overall responsibility for editorial calendar.

• Oversee the maintenance and evolution of the Heartamp; Stroke Style Guide (based on CP Style).

• Support Direct Marketing in the development and execution of direct-to-consumer/donor content.

• Provide expert editing support as required for materials developed by other departments, including media releases, speeches, social media posts and print materials, as required.

• Interview people-with-lived-experience (PWLE), researchers, donors and other subject-matter experts to produce content.

• Identify strong stories to tell (PWLE, research, donors etc.); recommend when and how to tell them to support content strategy and campaign goals.

• Work with Lived Experience Engagement and Support (LEES) team to onboard individuals for content opportunities, and to maintain relationships as appropriate.

• Write digital and print content as required.

• Assign freelance writers and editors as required.

• Ensure all content is accurate, adheres to Brand Standards (verbal), follows approved editorial style guide including digital web writing best practices, and that it complies with legal, copyright and user/client privacy requirements.

• Provide expert editing support for internal communications materials, as required.

Talent management 

• Lead talent development, ensuring high standards, competence and that staff is well supported in fulfilling their accountabilities, developing their skills and achieving their career potential.   

• Providing clear direction on business goals and priorities; ensure optimal deployment of resources to achieve business goals. 

• Build and develop cohesive lateral relationships cross functionally. 

• Establish a performance plan and objectives and review on an ongoing basis; provide coaching and feedback as per the performance management process 

• As required, recruit skilled talent in support of current and future Foundation needs, following Foundation policies, interviewing methodology and assessment guidelines.  

• Familiarize and comply with all HSF policies while ensuring accurate administration of employee related information: absence records, vacation, title, etc.

What you bring Educational Requirements 

• Post-secondary education in related areas of study (e.g. journalism, writing/editing, communications.)

Work Experience 

• Minimum 7 years proven experience ideating and producing digital content for multiple consumer audiences

• Minimum 5 years’ experience working with marketing and communications teams

• Expert experience as editor in digital and print environments

• Sound editorial or journalism background that includes fact-checking, substantive and copy editing, news or feature writing, or writing/editing for consumer health or medical publications

• Experience with scriptwriting and production

• Management experience, supervising a team of staff and freelance content producers

• Writing/editing for a non-profit is helpful but not mandatory

Skills 

• Leadership and coaching skills

• Knowledge of graphic/layout presentation

• Demonstrated ability and interest in content and content delivery trends and best practices

• Ability to manage, support and anticipate needs of high-producing editorial/content team

• Proficiency using MS Office products

• High level of detail and accuracy

• Able to effectively manage and deliver to deadlines within a fast-paced environment involving multi-tasking.

• Proven ability in project prioritization

• A team player with excellent communication skills (verbalamp; written)

• Excellent interpersonal and customer service skills

• Excellent listening and problem-solving skills

• Ability to read and write in French is an asset

What we offer At Heartamp; Stroke, we make it a priority to foster a culture of caring by implementing practices and programs that foster respect, compassion, trust and attentiveness to our own and others’ health and well-being. In addition to a competitive salary, we believe that time off is integral to the personal health and wellness of our employees. We offer a generous paid time-off package including vacation days, personal days, wellness days, and paid company-wide closure between December 25 and January 1. We also provide competitive health, medical, dental and vision benefits, life insurance, disability benefits, an employee assistance program (EAP) and a defined contribution pension plan with employer matching. Our employees also enjoy a flexible hybrid working model and reimbursement for mobile phones and home office setup, as well as opportunities for professional development.Apply now If you want to join the fight to beat heart disease and stroke, please apply by sending your resume by June 12, 2026. Applicants must be currently residing in Canada and legally entitled to work in Canada. Only those candidates that qualify will be selected for an interview. At this time, all interviews are being conducted via phone and/or video call ― we look forward to “virtually” meeting you!Accommodation We are committed to fostering an inclusive, barrier-free and accessible environment. If you have been contacted for an interview and require accommodation to participate in the recruitment and selection process, please let us know and we will do our best to address your needs.Powered by JazzHR