Digital Marketing Manager - Jobs in Vancouver, BC

Job Description

FORM (formswim.com) is a sports technology company with a mission to break down the barriers between what swimming is and what it could be. We’re looking for a Digital Marketing Manager to join our rapidly growing team.At FORM, you’ll be part of a close team that’s redefining the sport of swimming. You’ll have the freedom to shape your role, how you own it, and how you grow with us. And you’ll be part of an amazing and diverse group of people who love to work and have fun together.A Little Bit About Us Founded in 2016 in Vancouver, Canada, FORM is the sports technology company behind the FORM Smart Swim Goggles and membership. The membership unlocks guided workouts, an ever-growing workout library, pre-workout tutorials, and much more. Now, swimmers can see real-time workout instructions, performance metrics, and progress updates in their goggles while they swim.Since launching in 2019, our goggles have been awarded the RedDot Product Design Award “Smart Device”, iF Product Design Award, German Innovation Award, and an ISPO Brand New Award. Press, pro-athletes, and influencers love what were doing and are proud to use our goggles. We have a great team of people who are fun to work with and serious about what they do; leveraging decades of combined expertise in consumer products, from sports eyewear design to activity-tracking algorithms.To learn more, visit formswim.com.Position OverviewThe right candidate for the Digital Marketing Manager role is an expert and leader in customer acquisition, with a hunger to always get that next potential customer into our funnel. If you live for the chase, are analytically minded, and know how to work within a budget to get customers to convert, this is the position for you.Primary Responsibilities

• Lead and optimize global paid online acquisition channels with a focus on Paid Social, Paid Search, Affiliates and Online Partnerships.

• Manage monthly customer acquisition goals based on lead or purchase rate performance by channel portfolio and audience segments.

• Optimize workflows with cross-functional teams across Creative, e-Commerce, CRM and Analytics teams in order to increase weekly performance and monthly projects.

• Manage internal teams and stakeholders based on resource allocation and performance prioritizations, when necessary.

• Lead and execute relevant OKR projects assigned to media investments, then analyze and present business opportunities based on learnings

• Oversee team performance against relevant OKR projects by providing timely feedback, both positive and constructive feedback, and conduct annual performance evaluations as well as coaching and mentoring when necessary

• Provide dynamic and constructive leadership to a small team of both online and offline specialists by giving clear direction, guidance, and motivation while utilizing effective and consistent communication.

Required Skills and Qualifications

• 5+ years of experience in data-driven performance or growth marketing roles.

• Track record of driving exceptional campaign results; specifically driving new customer growth with e-commerce and/or mobile applications

• Proven experience with content and funnel optimization in driving growth per channel.

• Prior e-commerce or SaaS experience strongly preferred.

• Deep understanding of digital advertising landscapes, trends, and advertising network ecosystems, including a strong working understanding of advertising attribution and tracking.

• Experience managing large media budgets and hitting monthly goals for user acquisition, CAC, retention, and other relevant key performance metrics

• Proven experience leveraging data to not only impact marketing performance, but to also better inform buying decisions for better-performing media. Outstanding analytical skills.

• Blend of creativity and analytical approach to problem-solving.

• Able to multi-task and manage multiple time-sensitive projects at once.

• Deeply analytical and data-driven; proficiency with CPA, LTV, A/B testing, promotional strategy, attribution models, and cohort analysis.

• Ability to communicate and present complex information to various stakeholders across the organization in a clear, confident and informed manner that is also easy for others to understand.

Expected Environment Requirements

• Experience in fast-paced, energetic startup environment

• Great communication and interpersonal skills

• Ability to effectively multitask and wear many hats

• Entrepreneurial spirit—self-starter and proactive

• Flexible and adaptable to rapidly changing business conditions and priorities

We’re daring, we’re focused, we’re human.We thank you for your interest in FORM and to everyone who took the time to apply for this position, however, only qualified applicants will be contacted.FORM is committed to cultivating and preserving a culture of diversity and inclusion. We recognize that we are better able to achieve our goals and live our core values of being daring, focused and human, when we have a diverse team of employees. We are an equal opportunity employer and do not discriminate against any employee or applicant for employment. We welcome the unique contributions that you can bring in terms of your education, opinions, race, colour, place of origin, religion, family status, marital status, physical or mental disability, sex, age, sexual orientation, or political beliefs.Job Type: Full-timeBenefits:

• Casual dress
• Dental care
• Discounted or free food
• Employee assistance program
• Extended health care
• Flexible schedule
• Life insurance
• Paid time off
• Store discount
• Tuition reimbursement
• Vision care

Flexible Language Requirement:

• French not required

Schedule:

• Monday to Friday

Ability to commute/relocate:

• Vancouver, BC: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Why are you interested in this position

Experience:

• data-driven performance/growth marketing: 5 years (preferred)

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