Digital Marketing Specialist - Jobs in Vancouver, BC

Job Description

Entity: WELL Health Technologies Corp.Position: Digital Marketing SpecialistType: Full Time PermanentLocation: Vancouver (Hybrid Remote & In-Office options)Company Overview:WELL is hiring and this exciting position can be remote, hybrid remote or an in-office role.WELL Health is a publicly traded (TSX:WELL) hyper growth health technology company headquartered in Vancouver, Canada but with a total of 7 offices located throughout North America including Quebec, Ontario, and several US locations.WELL is run by a proven management team lead by Chairman and CEO, Hamed Shahbazi a proven technology impact focused entrepreneur with over 22 years of experience leading high performance teams. He has extensive strategic merger, acquisition, and divestiture experience. He founded TIO Networks (TSXV:TNC) which was acquired by PayPal (NASDAQ:PYPL) in July of 2017 for $304 million and still serves as Broadband TV’s (TSX:BBTV) lead Independent Director.Collectively the WELL management team have a broad base of experience covering multiple well-known companies beyond WELL and TIO including 360 Networks, Avigilon, the Brick, Goldman Sachs, HSBC, and KPMG.The company is also supported by a rapidly growing, diverse and dedicated team that consists of over 2000 employees and healthcare providers working remotely and in 76 outpatient medical clinics and as mentioned 7 office locations throughout North America.Our ratio of female to male physicians is 50/50. We also believe in the power of new and fresh perspectives on our business which is why 63% of our clinic staff is made up of millennials and Gen Z employees.WELL strives to ensure that its workplaces are nurturing and safe, a place where diversity is empowered, and were we all feel part of a larger WELL Health family.Some WELL facts:General:

• WELL offers the most comprehensive end to end patient services platform in Canada including primary, secondary, diagnostics, telehealth and specialized care.
• WELL has over 2300 employees and healthcare practitioners worldwide.

Growth:

• In Q2 of 2021 WELL reported a 484% year over year increase in revenue which included a 432% year over year increase in Virtual Services revenue.
• ~$400M Proforma Revenue run-rate
• >400%+ Expected Revenue growth in 2021

Scale:

• >$800M capital deployed in the acquisition of companies
• >2000 healthcare practitioners at WELL providing care

Position Overview:WELL Health is growing rapidly, and we need to grow our marketing team to meet the demands of our expanding business. We are hunting for a self-motivated, experienced and passionate Digital Marketing Specialist to join our tight-knit marketing team. The successful candidate will work and collaborate with a boutique-sized, passionate, and highly capable team to develop and implement digital marketing strategies. The primary responsibilities will be strategizing, planning, building/executing and actively managing performance ad campaigns, including but not limited to search engine advertising, social, etc.WELL is comprised of many businesses. In fact in the last 3 years the company has completed dozens of acquisitions of currently operates over 25 separate businesses in 8 different business units. The successful candidate will be responsible for performance-based marketing campaigns spanning many of these different WELL owned organizations.Key Responsibilities:The right candidate:

• Has experience doing needs analysis, defining objectives and strategies, then implementing, measuring and optimizing digital marketing strategies with performance in mind.
• Loves and is great at working autonomously but also loves brainstorming, working with a team and working collaboratively to produce the best results.
• Handles ad campaigns from start to finish. From working with clients to analyze needs and planning a new campaign to developing the campaigns and monitoring ongoing results, you own the entire process and are WELL’s go to subject matter expert on all things Performance Marketing.
• Is up to date with the latest trends and best practices in Social Advertising, SEM and performance advertising.
• Is an expert in the field of digital results-driven marketing.
• Is experienced in effectively managing multiple business accounts and clients.
• Is confident, tactful and has entrepreneur-level independence when speaking to internal clients.
• Has superb time management skills and meets deadlines.
• Is an excellent communicator with approachability.
• Is extremely detail-oriented with a passion for precision
• Has a data-driven mindset: Obsessed with quantitative results and optimizing.
• Is proficient in data analytics and/or BI tools (beyond Excel)
• Can objectively make decisions based on data and guide a business in how best to grow- whether it’s measuring paid, organic, social or other digital analytics.
• Is comfortable developing business cases, budgets, and reporting to executives.
• Can effectively run test campaigns and optimize ongoing campaigns.
• Has a deep understanding of how to analyze different audiences, their needs, and how to communicate effectively through advertising.
• Enjoys working in a fast-paced environment and produces high-quality work under tight deadlines.

Requirements:

• Highly experienced with SEM, Facebook Ads, Instagram Ads, Twitter Ads.
• Considerable experience with analytics & tracking tools like Google Analytics and Tag Manager.
• Prior agency experience managing multiple ad accounts and ability to work efficiently while meeting and improving key KPIs.
• Considerable experience in eCommerce advertising and remarketing.
• Considerable experience with primary social ads platforms is an asset (Facebook, Instagram, LinkedIn, Twitter).
• Excellent communication skills and ability to keep clients up to date on both reporting and suggestions on ways to further optimize campaigns.
• Extremely technically capable but a highly strategic thinker.
• Can work autonomously but also works well as a team and is good with giving and receiving constructive feedback.
• Excellent English copywriting skills and strong ability to write sales copy for ads.
• Exceptional organizational skills and attention to detail.
• SEO experience and knowledge is an asset.
• Experience with Hubspot, PowerBI or Supermetrics is an asset.

Work Perks:

• We offer competitive remuneration
• We provide all required hardware, software, and tooling
• Highly Flexible Hybrid working structure with options to work from home and our HQ office in downtown Vancouver
• Also, have the option to work from our downtown Vancouver office in Gastown

Please provide your portfolio with the application.Thank you.Quick Apply

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