Digital Marketing Specialist - Jobs in Vancouver, BC

Job Description

Staff - Non UnionJob CategoryM&P - AAPSJob ProfileAAPS Salaried - Marketing and Sales, Level BJob TitleDigital Marketing SpecialistDepartmentCommunications Support | Communications | Faculty of MedicineCompensation Range5,906.25 - $8,508.42 CAD MonthlyPosting End DateAugust 9, 2022Note: Applications will be accepted until 11:59 PM on the day prior to the Posting End Date above.Job End DateThis position is located within a health-care facility, therefore, the successful candidate will be required to provide verification of full vaccination against Covid-19 provided prior to the start date, as required by a provincial health mandate.Job Description SummaryThe Digital Marketing Specialist is responsible for developing and managing social media and other digital platforms within the Faculty of Medicine.The Digital Marketing Specialist engages with a variety of audiences to elevate the Facultys brand story and messaging across all digital platforms. The role will support high-impact projects led by the Faculty of Medicines Creative & Communications team that are integral to the achievement of the Facultys strategic plan priorities.Organizational StatusOur Vision: To Transform Health for Everyone.Our Values: Respect, Integrity, Compassion, Collaboration and Equity.Ranked among the world’s top medical schools with the fifth-largest MD enrollment in North America, the UBC Faculty of Medicine is a leader in both the science and the practice of medicine. Across British Columbia, more than 12,000 faculty and staff are training the next generation of doctors and health care professionals, making remarkable discoveries, and helping to create the pathways to better health for our communities at home and around the world.The Faculty—comprised of approximately 2,200 administrative support, technical/research and management and professional staff, as well approximately 650 full-time academic and over 10,000 clinical faculty members—is composed of 19 academic basic science and/or clinical departments, 3 schools, and 25 research centres and institutes. Together with its University and Health Authority partners, the Faculty delivers innovative programs and conducts research in the areas of health and life sciences. Faculty, staff and trainees are located at university campuses, clinical academic campuses in hospital settings and other regionally based centres across the province.The UBC Vancouver Campus is located on the traditional, ancestral, and unceded territory of the xʷməθkʷəy̓əm (Musqueam) people. The City of Vancouver is located on Musqueam, Squamish, and Tsleil-Waututh First Nations territory.Work PerformedRepresents the Faculty of Medicine (the Faculty) and engages core audiences on major social media and digital platforms.Researches, writes and edits new and existing content to maintain timely, consistent and relevant material on all digital channels, and ensures content is of high quality and consistent with the Facultys brand.Creates and implements content marketing and social media strategies to support the Faculty’s goals, generate awareness and build engagement.Plans and plays a lead role in content strategy and editorial decisions for med.ubc.ca and related top-level digital channels, including creating and updating digital content.Ability to shoot and edit digital videos.Develops, plans and sets timelines to implement digital strategies and campaigns.Develops and implements the Facultys social media calendar.Oversees activation and maintenance of social media tools.Researches and advises on social media platforms, current trends and new innovations.Acts as a project manager for delivery of overall social media content.Lead advisor to Faculty departments, schools and centres on best practices regarding UBCs Brand and Marketing guidelines.Develops and designs e-newsletters and broadcast emails.Researches and writes reports about outcomes, patterns, trends and levels of engagement across social media channels.Provides training and information to faculty and staff.Supports the Communications team in all phases of communications efforts and performs other related duties as required.Consequence of Error/JudgementThis position has responsibilities to plan and implement content marketing and communications strategies for the Faculty of Medicine that enhance brand equity and reputation. The work and decisions made will have an impact on the goals and efficacy of the UBC/Faculty brand. The position requires the ability to maintain accuracy with strong attention to detail and to exercise good judgement, tact and discretion. Poor judgement, inappropriate procedures, incorrect information and lack of diplomacy could adversely affect relationships with stakeholders and damage the reputation of the Faculty and university.Supervision ReceivedWorks independently, under the general guidance and direction of the Manager, Digital & Creative.Works closely and collaboratively with the Faculty of Medicine Creative & Communications team, Also, works collaboratively with UBCs Brand & Marketing team.Supervision GivenMay work with external contractors and vendors.Minimum QualificationsUndergraduate degree in a relevant academic discipline. Minimum of three years of related experience, or the equivalent combination of education and experience.Preferred Qualifications

• Experience in all aspects of social media, coordinating multiple web projects, ideally in a complex organizational environment.
• Experience with copy writing, marketing and promotions.
• Knowledge of branding and working within a graphic identity system.
• Effective oral, interpersonal, presentation, and public relations skills.
• Excellent communication skills, both verbal and written, with an ability to impart and interpret technical information with audiences of mixed levels of ability.
• Capacity for creativity and research; ability to exercise initiative, resourcefulness, and judgment.
• Commitment to upholding the Faculty of Medicine’s values of respect, integrity, compassion, collaboration, and equity.
• Accuracy and attention to detail.
• Demonstrated organizational skills in project and time management.
• Ability to exercise diplomacy, tact, and discretion when working with confidential and/or sensitive information and in dealing with various levels of administration and external agencies.
• Ability to work both independently and within team and to work effectively under pressure to meet deadlines.
• Ability to assess own performance and report on project status to senior staff.
• Awareness and understanding of the principles of equity, diversity and inclusion and its application in all marketing and communication activities.
• Knowledge of search engine optimization techniques.
• Ability to use desktop publishing software at an advanced level, such as Adobe Creative Suite (Illustrator, Photoshop, InDesign, etc.).
• Strong knowledge of MS Office tools (Word, Excel, PowerPoint).
• Familiarity with general web technology including HTML, HTML authoring tools, FBML, CSS, RSS/syndication, image formats, podcasting, streaming media and search engines.
• Knowledge of data-driven decision-making social media statistics reporting and tracking tools.

Quick Apply

• Terms & Conditions
• New Privacy
• Privacy Center
• Accessibility

For Job Seekers

• Browse Jobs
• Advanced Job Search
• Emplois Quebec

For Employers

• Post a Job

Stay Connected