Gift Cards & Loyalty Manager (Maternity Leave Coverage) - Jobs in Vancouver, BC

Job Description

About Earls Kitchen + BarSome 40 years ago, Leroy “Bus” Earl Fuller and his son Stanley Earl Fuller had a simple idea: to create a laid-back burger and beer joint filled with warm, friendly people. The first Earls restaurant opened in Edmonton, Alberta in 1984, and it quickly took off — Earls has never looked back, opening locations across Canada and the US. Today, Earls has expanded to 69 locations (and counting!) and were looking forward to our continued growth across North America.While much has changed since Bus and Stan opened the first Earls restaurant all those years ago, many things are the same — Earls is still a family-owned business, run by great people who are passionate about serving our guests delicious, globally-inspired food and drinks through exceptional service and an inviting environment. Our people are at the heart of everything we do, and we’re driven to make their lives awesome through the Earls Experience. We’re talking about a culture that’s built on growth and development, and the declaration of living large, purposeful lives full of fun.#PeopleGrowHere!Are you interested in joining a creative and collaborative team leading the growth of a multi-million dollar program Do you thrive on detail and get excited about bringing projects to life We are looking for a high-performing, customer-focused and innovative Gift Cards & Loyalty Manager to fill a 15 month maternity leave on our team!The Gift Cards & Loyalty Manager will lead programs from ideation to execution, build customer engagement and successfully drive the Earls gift cards program (including marketing, performance, and P&L). The person that is best suited for this role is both analytical and creative.If you are a strategic and analytical thinker, competitive, and ready to make a big impact on a highly collaborative team, this role is for you!Please note: This individual will need to be based in Vancouver, BC.ROLE RESPONSIBILITIES

• Be the champion of customer loyalty, leveraging customer data and driving marketing programs to build loyalty and drive customer retention
• Lead our multimillion dollar Gift Card program, driving the sales strategy forward, building promotions and working closely with third-party vendors, operations teams and the brand team to achieve sales goals
• Responsible for marketing initiatives such as Happy Hour and our Daily Rituals to ensure these programs attain successful metrics and remain top of mind in our competitive set
• Work collaboratively with both the Regional Marketing team and Brand team to build new creative for programs that enhance the guest experience
• Support with the strategic planning for the future of loyalty within Earls
• Use data to provide personalized experiences and inform business decisions
• Work with third-party partners and platforms and be the lead to identify opportunities and provide strategies on how to push the brand forward
• Lead the e-newsletter program - collaborating with project owners to help increase open-rate and reporting on data and insights to build customer base

QUALIFICATIONS

• Bachelors degree and 3-5 years marketing, with an emphasis on data analysis or e-commerce
• Past experience in gift cards or running similar data-driven large-scale programs
• Proven track record of owning and delivering innovative marketing campaigns, and internal and external traffic strategies
• Strong financial skills with budget management experience
• Excellent communication skills (both written and verbal)
• Loyalty, Membership or CRM experience an asset
• Digital programming, web design or user experience is a plus

BONUS POINTS

• A sense of humour.
• A serious passion for food - we like to eat around here (sometimes wine is involved).
• Open to personal development and growth.
• The drive to succeed and the passion to be a part of Earls growth.
• Big team player – able to be both a leader and also support those around them.

WHAT WE OFFER

• Competitive base salary
• Comprehensive health care benefits
• A healthy lifestyle spending account to support you in living your best life
• Employee Assistance Program
• Earls 50% discount card for food and drinks at all Earls Kitchen + Bar, the Beachhouse and JOEY Restaurants locations
• 3 weeks vacation
• Make Life Awesome week
• Flexibility with our Hybrid work from home/office model
• Bring your furry friend to work in our dog friendly office
• Office amenities including a gym, showers, a full kitchen, and collaborative workspaces
• Travel opportunities for company events, new restaurant openings, and more!
• Leadership programs with career development and opportunity for advancement
• Awards and recognition
• Team building events (including but not limited to a weekend in Whistler and Gala in Kelowna!)

APPLY NOWWe look forward to hearing from you!Earls is an equal opportunity employer. We are committed to a diverse and inclusive workplace, free from discrimination. We believe bringing together people of all backgrounds, experiences and abilities is essential to our success, and brings us closer to living our purpose to Make Life Awesome.All employment decisions inclusive of recruiting, hiring, compensation, promotions and terminations are based on qualifications, competencies and merit, without the consideration of any legally protected ground. Reasonable accommodations are available upon request.Quick Apply

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