PR Manager, MIRROR - Jobs in Vancouver, BC

Job Description

Job Summary:We lead the charge on the "who, what, when, where and why" for how MIRROR by lululemon shows up in the press and how we are talking to media about the connected community we are building. In 2020, lululemon acquired home fitness innovator MIRROR. The company’s first acquisition positions lululemon to accelerate its vision and build an ecosystem that will fuel its Power of Three growth plan, which aims to double our men’s business, double digital sales, and quadruple international business by 2023. Whether introducing MIRROR to new media, or building on firmly established relationships, we educate and are the connection to generate conversation.Reporting to Senior Director, Global PR, the PR Manager, MIRROR will be responsible for the strategic public relations efforts of MIRROR to drive awareness, business results and help grow the brand. You will work alongside lululemon’s Global PR team to ensure strategies support our business objectives, while working hand-in-hand with the MIRROR team to identify key brand moments, speaking engagements and ongoing consumer and business media outreach.Core Accountabilities:

• You are the lead in developing integrated public relations strategies for the way MIRROR shows up in press driven from lululemon.
• You work alongside the MIRROR team to identify consumer and business media opportunities that can support business objectives.
• You have responsibility to help ensure MIRROR’s PR agency performs at the highest levels and supports in the management of the agency.
• You are a key contact for agency relationships ensuring integration with the MIRROR brand, setting strategy, overseeing project planning and execution are tactically executed
• You create compelling product, brand and community messaging for MIRROR, and use your strong media relations skills to coach the brand’s spokesperson.
• You build authentic relationships with key media and industry influencers that result in authentic earned editorial for MIRROR.
• You manage day-to-day media relations for MIRROR.
• You are responsible for MIRROR’s press asset development including press materials, bios, backgrounders, fact sheets and in-depth media list development.

Must haves:You …

• Know what it means to build authentic and meaningful relationships with key media and influencers.
• Have 7-9 years of dynamic experience in public relations and experience working for global companies.
• Have existing media relationships and a strong understanding of the digital landscape.
• Have product and retail experience.
• Are experienced in building strategies and the thought of doing everything that you’ve learned a bit differently is energizing.
• Have experience managing agency relationships.
• Have excellent written and verbal communication skills; and strong presentation skills.
• Quickly and easily develop relationships and people come to you for advice because they trust your opinion.
• Are a strong writer.
• Have an insatiable appetite for learning and personal development.

Working Conditions:Ability to:

• Work in a fast-paced and lively environment
• Meet tight deadlines
• Give & receive feedback
• Be flexible and adapt to change
• Be proactive and strategic

Our "must haves":

• Proven work ethic with utmost integrity
• Desire to excel and succeed
• Actively live and breathe the lululemon culture and lifestyle
• Self-awareness, with a desire for constant self improvement (goal -oriented)
• Entrepreneurial spirit and an egoless nature
• Self motivated, passionate, empathetic, approachable
• Outgoing, energetic, upbeat and fun!

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