Director of Graduate Recruitment and Admissions - Jobs in Vaughan, Ontario, J4Y 0K7

Job Description

JOB SUMMARY:Under general supervision, the Director of Graduate Recruitment and Admissions for the Niagara University Ontario campus is responsible for the development and execution of graduate recruiting and admissions strategies for NUO graduate programs. The Director of Graduate Recruitment and Admissions is responsible for leading and managing the Ontario recruitment team and working closely with team members that have admissions responsibilities for maximizing recruitment efforts through in-person and electronic recruiting and outreach.This position involves the initiation, coordination, and execution of formalized agreements to support recruiting and admissions, for example, agreements with Ontario colleges and universities and organizations in the Greater Toronto Area. In addition, the Director will participate in admissions operations as prospective students move through the application process toward enrollment. This position also requires contributing to the planning of research-based multi-year marketing plans, collaborating with potential partners and vendors to develop engaging content for student recruitment and yield initiatives using a range of media, including social media channels, website platforms, external advertising, email outreach, and literatureThe Director will provide leadership and management of content on the Ontario campus website, coordinate workflow of recruiting, admissions, and marketing projects, and deliver timely reports on campaign performance. This role requires the ability to develop and implement strategic communications and research-based multi-year recruiting plans, working in collaboration with NUO #39;s marketing partners that represent the outstanding graduate programs at Niagara University Ontario campus and support the enrolment goals for various programs.ESSENTIAL DUTIES:

• Develop and implement multi-year recruitment and admissions strategies to achieve established enrolment targets, with an emphasis on domestic
• Work closely with international enrolment led to development and implement multi-year recruitment and admissions strategies to achieve and/or exceed enrolment targets.
• Develop and implement a comprehensive, multi-year recruitment plan to attract a diverse pool of prospective students congruent with the College #39;s mission and enrollment targets.
• Employ strategic and data-informed admission selection for incoming
• Analyze data and trends to identify areas for improvement in recruitment and admissions strategies.
• Collaborate with academic departments to ensure alignment between recruitment efforts and degree program offerings.
• Work closely with NUO #39;s marketing partners to support and inform multi-year marketing plans to achieve established enrolment targets
• Provide supervision and oversight of the recruitment team and collaborate with academic advisement and student services to align recruiting and admissions efforts with overall strategy to meet enrolment goals.
• Use CRM to manage and track progress towards enrolment targets and to assist recruiters with supporting prospective students in a timely manner.
• Supervise recruiting and admissions to ensure efficient, effective and timely use of the CRM to seamlessly move students through the admissions process, to provide regular reports, and to identify areas for improvement.
• Work with the Dean/Campus Principal to establish, develop, and maintain relationships with new and existing academic, corporate business partners, public partners, and non-profits in the regional and broader community.
• Manage the recruitment budget to maximize the value of expenditures related to marketing and media expenses, recruitment-related travel, recruitment events, and marketing and recruitment vendor agreements, etc.
• Engage in regular review of recruitment and admissions processes and policies to ensure compliance with regulatory requirements and best practices.
• Pursue performance objectives for Ontario graduate enrolment and effectively communicate proposed actions to reach enrolment goals and address
• Counsel and guide prospective students through the initial NU application process as necessary; directly assist them to expedite and complete the process through to conversion.

• Arrange an appropriate, timely, and cost-effective travel schedule to achieve recruitment objectives.
• Work collaboratively with campus partners across campuses to enhance the experience of prospective students and streamline the admissions process; campus partners include Dean/Campus Principal (Ontario), Senior Associate Dean (Ontario), Office of the Provost, Deans of the Colleges, admissions and marketing, information technology, financial services, student affairs, international student service, and more.
• Work with university supported marketing entities to develop clear and effective materials (electronic and physical) to support graduate programs. Pursue revision and maintenance of the assigned graduate websites and virtual presence in coordination with the marketing team.
• Engage campus partners and vendors in the development and execution of graduate-targeted student recruitment marketing plans including developing short- and long-term promotion strategies for social and traditional marketing formats. Coordinate and manage graduate advertising initiatives and execution, both in-house and with affiliated advertising agencies.
• Oversee regular review and updating of graduate content on the ontario.niagara.edu website for accuracy, high quality content that engages students, utilizing content management tools and CMS integration
• Analyze and provide reporting on content performance from customer relationship management systems (e.g., Slate), social media (e.g., in-platform), and website metrics (e.g., Google Analytics).
• Perform other duties as

REQUIRED KNOWLEDGE, SKILLS, AND ABILITIES:

• Extensive post-secondary experience in domestic recruiting in addition to international recruiting experience.
• Strong interpersonal and communication skills with the ability to effectively communicate and interact with university personnel and prospective students in a positive and constructive manner.
• Strong creative, strategic, analytical, organizational, and supervisory
• Experience in leadership and management of a team, including demonstrated ability to follow-up and follow-through on responsibilities of self and team.
• Excellent care and attention to detail and ability to manage multiple tasks and meet deadlines.
• Strong work ethic and personal Dedication, commitment, and ability to work evenings and weekends when necessary.
• Strong informational technology aptitude and skills including Microsoft Office and the SLATE software (or comparable CRM platforms) as well as any other multifunctional admissions and marketing software.
• Exceptional skills in communications, marketing, and interpersonal relations. Aptitude and skill to work effectively by providing feedback to enhance processes and performance while ensuring accountability for established objectives.
• Ability to interpret government regulations as they relate to domestic and international students based at the Ontario campus.
• Knowledge of admissions, marketing, and international fields using evidence- based practices to inform decision making.
• Ability to drive a personal or university vehicle for the purpose of university business on a regular basis.
• Ability to supervise professional and student employees, as
• Must develop strong knowledge of and commitment to Niagara University #39;s mission and programs.

ERGONOMIC REQUIREMENTS:The functions of the position are typically performed sitting and at times requires some amount of time standing. There is some amount of stooping, kneeling, bending, crouching, lifting, walking, carrying and other movements may be required. Tasks involving working on a computer keyboard involve extensive wrist and hand movements. This position also requires the ability to travel whenever necessary. All individuals are required to be able to perform these movements without significant risk of injury to themselves or others.QUALIFICATION STANDARDS

1. Bachelor #39;s degree (minimum), Master #39;s degree preferred, from an accredited
2. A minimum of 6+ years direct experience in recruiting and admission with strong knowledge of marketing at the college or university level with a record of significant results in identifying, engaging and facilitating the enrolment of students and achieving recruitment and enrolment goals.
3. A valid driver #39;s license is required that satisfies both University and insurance company underwriting rules and regulations for driving a motor Must be able to operate a motor vehicle in Canada and the U.S.

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