Marketing Manager, AbeBooks Customer Acquisition - Jobs in Victoria, BC

Job Description

Basic Qualifications• 5+ years of experience in a Marketing role• Experience building, executing and scaling brand marketing programs• Analytical mindset and experience using data and metrics to define strategy, measure impact and determine improvements• Excellent written and verbal communication skills• Bachelor’s degree in marketing, business, communications or relevant field of studyJob summaryAbout the Role You will develop brand strategy and drive customer acquisition initiatives via brand marketing channels across AbeBooks international business. As a Marketing Manager, you will develop channel strategies and tactics, conduct experiments, analyze results and manage spend. You will work closely with Product, User Experience, Engineering, Finance, Sales and fellow Marketing team members, including PR, to achieve shared goals.About YouThe ideal candidate is an analytical online marketer who loves books and has experience in brand strategy, strong business judgment and a proven ability to deliver results.About UsAbeBooks, an Amazon company, is a global online marketplace for books and collectibles, with hundreds of millions of new, used, rare and out-of-print books listed for sale by thousands of sellers.Why AbeBooksAbeBooks offers a flexible work policy, competitive salaries, a generous benefits package and, most importantly, smart and approachable colleagues. AbeBooks offers access to a beautiful waterfront office space, as well as great perks such as social events and personal development days. As an Amazon subsidiary, there are opportunities to collaborate with Amazon teams and fellow subsidiaries to share strategies and perform joint initiatives.Key job responsibilities• Own customer acquisition strategy, cadenced reporting and execution via existing brand channels (including paid search/PPC, free search/SEO and social media)• Define brand value proposition, create messaging, launch experiments and measure impact• Request investment and manage spend for branding activities• Identify cross team and cross functional opportunities to drive brand awareness• Act as go-to expert and advocate for brand channels within AbeBooks• Form productive working relationships with other Amazon and subsidiary teams to share knowledge and launch joint initiatives• Support fellow team members on their projects and during vacation timeA day in the lifeAs a Marketing Manager, you’ll work as part of the Marketing team to launch and manage customer acquisition initiatives at scale. You’ll come up with strategies to generate brand awareness, launch experiments and measure results. Youll get support from others on the marketing team as well as experts from other teams (PR, Sales, Product, Engineering). Youll communicate findings to senior management and recommend areas for future investment.About the teamThe AbeBooks Marketing team delights readers and collectors by helping them discover one of a kind items from any device, anywhere in the world. The team is made of up of individuals from diverse backgrounds based in Germany and Canada and owns customer acquisition and retention efforts for AbeBooks global domains.Preferred Qualifications

• Experience with business intelligence tools (Tableau, Excel) and SQL
• Proficiency in French, German, Italian or Spanish
• Experience with one or more online marketing channel (e.g., paid search/PPC, organic search/SEO, email, social media, affiliates)
• Capable of handling multiple projects at once and comfortable dealing with ambiguity
• Experience working cross functionally with both tech and non-tech teams, such as Public Relations, Product, User Experience, Engineering and Finance teams

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, disability, age, or other legally protected status. If you would like to request an accommodation, please notify your Recruiter.Quick Apply

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