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Job Location | Victoria, BC |
Education | Not Mentioned |
Salary | Not Disclosed |
Industry | Not Mentioned |
Functional Area | Not Mentioned |
Job Type | Full Time |
You will set monthly budgets, manage user acquisition goals, and provide performance reportsManage & implement User Acquisition campaigns and strategies for a portfolio of games across multiple channels, including banner, display, video, playable and social mediaDevelop and implement user acquisition strategies to grow existing games and launch new ones, working closely with mobile advertising partners such as Facebook, Instagram, AdWords, Unity, Snapchat, and TikTok.You will need to understand all there is to know about advertising mobile games.Work with 3rd party ad-tracking providers to initiate measurement and analysis of all mobile user acquisition and subsequent advertising KPIsAnalyze campaign and creative data to optimize campaign performance for optimal return on investment.Continually test new traffic sources as well as creative strategies; developing campaign testing programs to maximize acquisition effortsConduct your own research into the mobile gaming ecosystem and industryQualificationsBachelor’s Degree in Marketing, Economics, or Business is preferred.