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Social Media Marketing Manager for a Game Development Company - Jobs in Victoria, BC

Job LocationVictoria, BC
EducationNot Mentioned
SalaryNot Disclosed
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeFull Time

Job Description

You will set monthly budgets, manage user acquisition goals, and provide performance reportsManage & implement User Acquisition campaigns and strategies for a portfolio of games across multiple channels, including banner, display, video, playable and social mediaDevelop and implement user acquisition strategies to grow existing games and launch new ones, working closely with mobile advertising partners such as Facebook, Instagram, AdWords, Unity, Snapchat, and TikTok.You will need to understand all there is to know about advertising mobile games.Work with 3rd party ad-tracking providers to initiate measurement and analysis of all mobile user acquisition and subsequent advertising KPIsAnalyze campaign and creative data to optimize campaign performance for optimal return on investment.Continually test new traffic sources as well as creative strategies; developing campaign testing programs to maximize acquisition effortsConduct your own research into the mobile gaming ecosystem and industryQualificationsBachelor’s Degree in Marketing, Economics, or Business is preferred.

  • 5-7 years of User Acquisition experience
  • Mobile game marketing experience preferred but not essential
  • Online or mobile media buying experience or knowledge
  • Experience buying media directly.
  • Familiarity with iOS and Android games marketplaces and analytics best practices.
  • Experience with simple data analysis and manipulation including SQL, Tableau, and Excel.
  • Familiarity and ability to interpret statistics.
  • Passionate about Mobile Gaming!
Job Type: Part-timePart-time hours: 20 per weekSalary: From $25.00 per hourSchedule:
  • Day shift
  • Monday to Friday
Ability to commute/relocate:
  • Victoria, BC: reliably commute or plan to relocate before starting work (required)
Experience:
  • Marketing: 1 year (preferred)
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