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Director- Marketing, Communications & Partnerships - Jobs in Banff, Alberta

EMBLEMS
Job LocationBanff, Alberta
EducationNot Mentioned
SalaryNot Mentioned
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeFull time

Job Description

Job DescriptionAs Rimrock Banff prepares to re-emerge as the first Emblems Collection retreat in North America, we’re not just reopening, we’re rewriting the playbook on luxury. The Director of Marketing, Communicationsamp; Partnerships will be the driving force behind how the world comes to know, feel, and desire Rimrock Banff.This role is far more than PR. It’s a brand ignition point: shaping perceptions, cultivating desirability, and creating a movement around modern, meaningful luxury where wellness is ritual, adventure is transformative, and culture is immersive. You will build our presence across earned, owned, and shared channels, strategically craft partnerships, and ignite engagement that echoes well beyond the Rockies.Key ResponsibilitiesBrand Storytellingamp; Public Relations

  • Lead the launch and sustained PR strategy for Rimrock Banff, aligned with Emblems Collection global positioning and narrative.
  • Secure top-tier media coverage in luxury, lifestyle, culture, and wellness publications—North America and beyond.
  • Cultivate long-term relationships with journalists, creators, thought leaders, and brand collaborators.
  • Lead crisis communication and reputation management in partnership with Accor, ownership, and key stakeholders.
Marketing Strategyamp; Execution
  • Architect the resort’s annual marketing plan with clear support of commercial goals, premium FIT, group business, wellness retreats, and cultural programming.
  • Own the strategy and execution of all owned media channels: web, social, content, CRM, and experiential storytelling.
  • Serve as brand steward, ensuring consistent tone, visuals, and expression across every guest and market touchpoint.
  • Translate positioning into rich, evocative content that connects emotionally with key audiences.
Strategic Partnershipsamp; Activations
  • Identify, develop, and activate co-branded partnerships with premium adventure, wellness, and cultural brands.
  • Drive one-of-a-kind activations that are curated, intimate, resonant, and distinctly Emblems.
  • Collaborate across departments to tie partnerships and activations into the guest experience and commercial strategy.
Team Leadershipamp; Collaboration
  • Lead and grow a lean internal brand/content team as well as external agency and freelance partners.
  • Collaborate closely with Emblems brand leadership, Accor, La Maison, and ownership teams.
  • Partner with Sales, Revenue, and Operations to create alignment between guest journey mapping and brand messaging.

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