CRM Developer - Jobs in Burnaby

Job Description

Who We AreAt Specsavers, we have been transforming eye health and careers around the world for over 35 years. We are the world’s largest optometry-led business serving 41 million customers at 2,300 locations in 11 countries. Join us, as we seek the best talent in the market.Why We Do ItWhen Doug and Mary Perkins started Specsavers back in 1984, they wanted to challenge the industry towards irreversible change for the good of everyone, so that access to quality and affordable eyecare was available to whoever needed it, whenever they needed it. Since then, everything we’ve done is driven with that same purpose. Whenever you come across one of our stores, you’ll find experts in eye health and frame style, as well as great value with our glasses, sunglasses, contact lenses and eye-catching offers.Overall purpose of the roleResponsible for CRM campaign fulfilment using internal systems and working with external agencies. This includes building, testing and running 1-1campaigns and collaborating with other functions involved.Key ResponsibilitiesCampaign developmentamp; fulfillment: Develop, build, test and execute high-quality multi-channel CRM campaigns and workflows, both ad hoc and trigger based, using proprietary tools and MailChimp. Be a subject matter expert on campaign set up and the customer data behind it, advising the organisation about possibilities and initiating and managing improvements on the systems.Campaign Reporting: Develop and execute reports on campaign performance. Contribute or present on CRM plans and share insights at appropriate trading or marketing planning meetings. Platform management: Be an expert and point of contact for platform related queriesamp; issues and ensure they are answered and solved. Manage the campaign workflows with internal campaign owners, external fulfillment partners and IT.Platform development: Drive and support the roll-out of new platforms. In collaboration with IT and implementation partners, manage the development and improvement of the platform, ensuring any changes are thoroughly tested and implemented.Strategic development: Help develop our regional CRM, testing and analytics strategies, pulling together best practices and learnings from other markets. Be a subject matter expert on campaign set up in CRM tools and the customer data behind it, advising the organisation about possibilities and initiating and managing improvements on the systems. Key Skills, Ability or ExperiencePost-secondary education in Business, Marketing or Computer Science.Experience using a variety of modern development tools, such as HTML, CSS and Javascript libraries, relational and non-relational databases.5+ years’ experience building and running CRM campaigns in campaign management systems on client or agency side.Extensive knowledge of and hands-on experience with Adobe, Mailchimp or similar systems.Experience in building responsive HTML e-mail’s and managing e-mail fulfillment and deliverability. Grasp of e-mail marketing best practices.Strong understanding of CASL.Excellent time management skills, the ability to manage multiple projects and to work in a fast-paced, team environment. Comfortable working independently and as part of a team.Experience working with customer databases and customer segmentation and ability to navigate a relational database.Understanding of basic data analysis principles with an understanding pre-/post campaign analytics, A/B-testing and KPI tracking.Experience in working together with IT and used to understanding the technical setup.Demonstrated ability to build strong professional relationships with partners, colleagues, and agencies.