Advisor, Email Marketing - Jobs in Calgary, AB

Job Description

Help us boldly shape retail in CanadaCanadian Tire Corporation, Limited (“CTC”) is one of Canada’s most admired and trusted companies. With world-class Owned Brands and exciting market-leading merchandising strategies, we are continually innovating with purpose: to be there for Canadians from coast-to-coast. We are relentlessly focused on innovating at every level of our business, investing in new technologies and products, and doubling down on the best talent to drive the company forward. It is an especially exciting time to join Canadian Tire and its group of companies.The Email Marketing Advisor is a key role in the advancement of Canadian Tire Corporation’s “One Company” approach, with accountability for Sport Chek’s email marketing program. This role will be responsible delivering a data-driven email marketing program that provides omni-channel sales growth through strategic planning, personalization, campaign testing and results analysis. If you are looking to put your mark on the transformation of retail in Canada this is the role for you.At Canadian Tire we work flexibility embracing ‘Hybrid’ whereby individuals utilize a combination of working at a CTC campus and or virtually in service of outcomes. Determined by managers, decisions around work location will be made based on business and team needs and grounded in a desire to support individual well-being and personal needs. Our goal is to empower teams and individuals to make the right decisions for them, and we expect that to look different for everyone.What You’ll DoReporting to the Digital Marketing Manager, the Email Marketing Advisor will work cross functionally with the strategy, promotion, marketing, and ecommerce teams to build and execute email marketing campaigns that support business objectives. You will be responsible for the end-to-end planning of the email program, executing strategic initiatives, integrating with internal groups, and reporting on campaign results.

• Manage various email campaigns, including the template designs, calls-to-action, and content
• Work to minimize unsubscribes while increasing the productivity of email sends.
• End-to-end campaign planning inclusive of strategic marketing and promotional initiatives in email
• Develop strategies to improve email engagement rates through automation, segmentation, personalization, and content.
• Maintain daily contact with internal stakeholders for weekly campaigns.
• Analysis and reporting on campaign results, and recommendations for future improvements.
• Proactively report on email marketing trends to provide innovative email channel recommendations.

What you bring

• Post-secondary education or related experience in Marketing, Business or Finance.
• 1-3 years’ experience working in a similar position with email marketing is preferred
• Superior verbal and written communication skills
• Ability to work in a fast-paced environment and handle multiple projects and priorities
• Retail experience is an asset
• Salesforce experience is an asset
• Proficiency using Google Analytics
• Proficiency in Microsoft Office a must
• A great attention to detail and accuracy
• Agency background or in-house experience in digital marketing or eCommerce environment is an asset.

About Canadian Tire CorporationCanadian Tire and its family of companies are boldly shaping retail in Canada and we continue to deliver a positive experience for our customers. As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart – these are some of the many reasons why Canadian Tire Corporation is one of Canada’s Top Employers . To learn more about this team and the Canadian Tire family of companies follow us on LinkedIn .#LI-TK1 FGL CorporateAlberta-CalgaryPermanentFull-timeJob Posting : Jul 5, 2022, 10:04:38 PMQuick Apply

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