Communication Advisor - Jobs in Calgary, AB

Job Description

ROLE:The Communication Advisor :(“advisor”) is responsible for supporting communication’s needs within the business, driving the corporate narrative, and enhancing the corporate brand within the organization and externally to new and potential stakeholders using a variety of communication’s channels.To do this well, the advisor needs to develop strong relationships within the business to have a finger-on-the-pulse of business news to be ahead of the story, ready to write it well and be able to identify and articulate with style the news elements of the story. The different communication channels all have a slightly nuanced voice, and the advisor should know how to edit per channel to optimize the narrative. It is important to gather all approvals per story and archive them in an organized way, and then issue content various communication channels in a timely, organized manner. Understanding what is newsworthy and why is key, as is a superb command of grammar, punctuation, style, voice, tone and all the tricks and traits that make a good writer.This role is largely internal, but not exclusively. We are active on social media (LinkedIn) and we produce videos to tell our story that we show to external audiences. Many videos are a one-time, grassroots use and the advisor would be responsible for filming/editing. Alternatively, some videos have a longer shelf-life and are professionally produced and can be shown at a trade show booth and so on. We also produce banners, brochures, info sheets and more for trade shows, job fairs and other audiences. Some of the internal teams we support have an external audience, such as the Indigenous engagement team, business development, and more.Key to this role is the ability to know what needs to be measured, and then develop the systems/criteria to measure it. Then, work with the manager to determine what the measurement results mean and what step changes – if any – are required.Additionally, the advisor will need to demonstrate event management know-how ranging from logistics and tactics to strategy – booking venues to writing scripts, designing PowerPoints, and supporting presenters. Additional responsibilities include light design and ad-hoc rolling-up-the-sleeves and pitching in wherever needed.The advisor must be able to travel: Infrequent but sometimes last-minute travel to our project sites is required.KEY RESPONSIBILITIES:The advisor works in a small team and can lean on teammates for support. The following are items that are within the daily scope of the advisor to work on but are done in conjunction with the manager’s direction, input, and often direct support. Because this role has a full plate, the manager often steps in to handle portions of the portfolio from week-to-week to ensure the full scope of the role is achieved each week. The advisor needs to be mature enough to lead these items, but the manager is there every step of the way to guide over the finish line and will often take a hand’s-on and collaborative approach to ensure implementation.Corporate Narrative:

• Responsible for knowing what’s happening in the organization, developing strong internal relationships, and having a finger-on-the-pulse of project and core developments – and by doing this well, the advisor can guide and form the corporate narrative.
• Developing strong and trusted relationships that facilitates pushing a story through intention to completed.
• Knowing what story is appropriate for what channel, and then implementing.
• Being able to link the narrative to organizational objectives and targets, supporting organizational strategy.
• Strong writing and editing skills.

Communication’s Channels (Implement & Measure):

• Run the internal communication’s channels with eye to continually improvement, ensuring we evolve appropriately over time in-step with audience expectations, budget, and appropriateness.
• Ongoing measurement of the channels’ effectiveness, providing recommendations when there is an opportunity for a step change, and providing the manager with monthly measurement reports (collaborative effort with manager) to ensure continual review.
• Internal tools include (may evolve over time):
  • At-a-Glance (weekly newsletter for all staff)
  • LinkedIn (update platform approx. 2-3x/week)
  • Quarterly Newsletter
  • Texting Campaign (4 campaigns a year, each at approximately 3 months long.)
  • Camp TV (create new and rotate out camp TV messages weekly)
  • SharePoint (refresh weekly)
  • Display boards

Marketing & Business Development Material:

• Write, produce marketing material that support business needs and demonstrate our expertise, from showcasing our technical knowledge and skills in Canada’s energy transition, to writing, designing, producing documents that articulate the benefit of working with us.

Site safety meetings:

• Work with site leadership to collect, calibrate, strategize, and plan for monthly safety meetings across each project site.
• Ensure PowerPoints are professional, and all event logistics are organized.
• On some occasions, use the site safety meeting as an opportunity to host a more substantive meeting/celebration around a theme or business purpose.

Events:

• Plan, organize and execute corporate events.
• Plan, organize and execute SMJV attendance at trade shows and job fairs.

Video:

• Film and edit grassroots/internal videos around important milestones/days to remember.
• Project manage the filming and production of videos produced by outside providers.

Other:

• Assist with the creation, distribution, and assessment of marketing campaigns.
• Website maintenance, including SEO optimization.
• Maintenance of the corporate intranet site by updating and managing site content.
• Plan and schedule corporate events.
• Organize and coordinate tradeshows and career fairs.

Note: In addition to these duties personnel are required to carry out such other duties as may be reasonably required to support the objectives of the Company.:POSITION REQUIREMENTS:Qualifications

• Degree in Communications/Public Relations or a related field with a requirement for strong writing credentials.

Experience

• Preferable 5 – 10 years. Knowledge of the construction/pipeline/energy sector is an asset and experience writing for different mediums is a must.
• Previous work in an industry where there are multiple clients to serve, each with competing deadlines, and with strong internal processes to follow to ensure content is approved by all who need to approve it.

Skills and Knowledge

• Expert writer – grammar, punctuation, tone, voice, tense, etc.
• Know how to write a lead (which is a skill separate and above expert writing).
• Understand the difference in and importance of nuancing a story for different audiences/channels.
• Strong editor.
• Able to work through a tedious and difficult approval chain to ensure all parties sign-off on a story (and to archive process).
• Knowledge of customer service principles and practices.
• Knowledge of event planning and organization is considered an asset.
• Working knowledge of website design and analytic tools such as Google+.
• Intermediate knowledge of Adobe Photoshop and Adobe Illustrator.
• Advanced knowledge of Social Media platforms (LinkedIn, Twitter, Facebook etc.).
• Proficient knowledge of MS Office Suite (Word, Excel, Outlook, PowerPoint).

WORKING CONDITIONS:This position is office based and works at our permanent office locations. Occasional travel is required.REPORTING RELATIONSHIPS:The Communication’s Advisor reports to the Manager, Marketing & Communications. The position has no supervisory duties. We thank all applicants in advance. Only those selected for an interview will be contacted.Quick Apply

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