Demand Generation Specialist - Jobs in Calgary, Alberta, T2P 1G6

Job Description

Are you a skilled marketer with a successful track record of creating and carrying out high-impact demand generation strategies that generate leads and attract customers A high-growth SaaS start-up Hybrid (Work 4 days/week from the Calgary, AB office)In this job, you will...

• Develop and execute integrated marketing strategies to drive demand and generate large lead volumes to support new customer acquisition targets.
• Build, implement and test demand generation workflows aimed at proactively engaging and converting leads into qualified opportunities.
• Collaborate with the marketing and sales teams to create targeted campaigns for various segments, leveraging channels such as email, social media, PPC, SEO and events.
• Transform buyer data and insights into compelling narratives that resonate with diverse audiences and validate their journeys through the sales funnel.
• Build and scale account-based marketing strategies and develop compelling content aligned with brand messaging and personas.
• Collaborate cross-functionally to create relevant marketing collateral that appeals to both prospects and existing customers. Align content to the buyer’s journey and optimize conversion paths on websites and landing pages.
• Use marketing automation and CRM tools to support the generation of a robust marketing pipeline. Effectively track and scale marketing funnel objectives.

You have...

• 3+ years’ experience in a marketing management role, preferably within a high-growth startup or tech-driven environment.
• A successful track record in executing scalable marketing strategies that drive demand generation.
• An extensive background in both digital and traditional marketing, with a strong understanding of selling SaaS products and navigating complex ecosystems.
• Excellent analytical skills with the ability to interpret complex data and insights to drive strategic decisions.
• An entrepreneurial mindset with the ability to define processes and test/deploy sustainable growth plans.
• Excellent organizational and time management skills with the ability to execute against OKRs and multiple high-priority projects.
• Exceptional written and verbal communication skills.
• Experience with Google Analytics, HubSpot, Facebook Ads, LinkedIn Ads and Segment is considered an asset.

About Smart, Savvy + Associates Smart, Savvy + Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing, communications and creative professionals they need, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of what it takes to find and hire best-in-class talent. Powered by JazzHR