Product Marketing Manager - Jobs in Calgary, Alberta, T2P 1G6

Job Description

Are you a driven, collaborative product marketer with extensive experience developing and launching go-to-market programs Are you passionate about supporting the development and positioning of tech products that help save livesAn established B2B technology company Hybrid (Calgary, AB office)In this job, you will...

• Drive product launches in collaboration with sales, product, marketing and customer service stakeholders.
• Develop and execute strategies that effectively position and promote the company’s products, ensuring strong alignment with customer needs and organizational goals.
• Develop product messaging that highlights the company #39;s unique value, resonates with target buyers and addresses pain points.
• Conduct market research to understand the competitive landscape, customer preferences, and market trends, leveraging these insights to shape product positioning, messaging, and go-to-market strategies.
• Monitor product usage metrics and customer feedback, identifying actionable insights and developing new strategies for expansion and product launches.
• Act as a bridge between product development and sales to ensure products reach and resonate with target audiences.
• Engage with customers and internal stakeholders to gather deep customer insights.
• Create customer-focused content (e.g. blog posts, social media posts, and landing pages) and sales materials.

You have...

• 5+ years’ experience in a product marketing role, preferably in B2B tech.
• Experience developing and executing GTM strategies for diverse buyer personas.
• Proficiency in content development, including presentations, sales collateral, blogs, etc.
• A proven ability to build strategies and generate innovative ideas based on customer and market insights.
• An ability to balance multiple projects simultaneously in a fast-paced environment.
• Experience collaborating with cross-functional teams including sales, product, operations and executive leadership.
• Exceptional written and verbal communication skills.
• An entrepreneurial mindset.
• Experience with project management and collaboration tools.

About Smart, Savvy + AssociatesSmart, Savvy + Associates is a recruitment agency that specializes in connecting companies across Western Canada with marketing, communications and creative professionals they need, from coordinators to C-suite. Based in Vancouver, BC, this team of marketers-turned-recruiters have an in-depth understanding of what it takes to find and hire best-in-class talent.Powered by JazzHR