Lead, Alumni Content - Jobs in Calgary, AB

Job Description

Job TitleLead, Alumni ContentRequisition #997279Job TypePermanent (for any group)Position End Date (if applicable)Location:MRU Main Campus - Calgary, AB T3E 6K6 CA (Primary)PostingAbout MRUFounded in 1910 and located in Calgary, Alberta, Canada, Mount Royal University grew into a vibrant college in the 1930s and became a mid-sized university in 2009. Mount Royal has carved out a distinct niche by offering smaller class sizes, a robust liberal education and unique undergraduate programs. Currently, nearly 15,000 credit students choose from 12 bachelor degrees and 36 majors.Mount Royal University is located in the traditional territories of the Niitsitapi (Blackfoot) and the people of the Treaty 7 region in southern Alberta, which includes the Siksika, the Piikani, the Kainai, the Tsuut'ina and the Iyarhe Nakoda. We are situated on land where the Bow River meets the Elbow River. The traditional Blackfoot name of this place is "Mohkinstsis," which we now call the city of Calgary. The city of Calgary is also home to the Métis Nation.Mount Royal University is committed to removing barriers and fostering the inclusion of voices that have been historically underrepresented or discouraged in our society. In support of our belief that diversity in our faculty and staff enriches the work, learning and research experiences for the entire campus community, we strongly encourage members of the designated groups (women, Indigenous Peoples, persons with disabilities, members of visible minorities, and diverse sexual orientation and gender identities) to apply and self-identify.About the Office of Alumni RelationsMount Royal has enjoyed a rich history of transformational student experiences, exceptional teaching, and meaningful community partnerships through its more than 100 year history. Serving more than 110,000 alumni, the Office of Alumni Relations is responsible for providing similarly top-quality alumni experiences. Over the past few years, the University has expanded its alumni engagement efforts and is committed to maintaining this momentum by engaging alumni with the university and each other in high-value activities.About the RoleYou are an experienced marketing or communications professional who is looking for the opportunity to build and own a comprehensive content strategy aimed at growing audience engagement and providing high-value, high-quality experiences across all Alumni Relations-owned channels.Reporting to the Director of Alumni Relations and working in a small but growing team, you will use your obsession with data and market research to develop a deep understanding of your audience and design and implement a high-level digital content strategy that meets alumni needs and supports the department’s business objectives.Using a content marketing approach, you will draw on the expertise of a central marketing and communications team, your fellow team-mates and user-generated content to plan campaigns and produce digital content in a range of formats including written, visual/photography, video, and audio. You will lead the team’s editorial planning and writing process and provide training to your colleagues to support the development of their written communication skills. Providing daily oversight on Alumni Relations social media, website, and email channels, you uphold brand voice and consistency and work closely with the central marketing and communications team to support the coordination of issues management and crisis communications.You are an exceptional writer, copy editor and high-level strategic thinker who is curious about the world and constantly learning about trending topics, current issues, and the wide variety of interests of our diverse alumni community. You are self-directed, solutions-seeking, and resilient, and experienced at navigating stakeholder needs and issues management with good judgment and diplomacy. If you are looking to roll up your sleeves and be part of an exciting period of growth for MRU’s alumni engagement team then this role is for you.MRU is committed to maintaining and further developing a diverse campus. This role requires a particular dedication, understanding, professional experience and/or lived reality that ensures the incumbent is aware of and committed to diversity and inclusion. All qualified applicants will be considered for this role.Responsibilities

• Design and implement a comprehensive digital content strategy for Alumni Relations that helps achieve departmental business objectives and supports institutional strategic priorities
• Develop and oversee an editorial workflow process, procuring content, managing deadlines, reviewing story pitches, and copy editing content drafts
• Prepare content and marketing campaign plans and write story pitches, project briefs, articles and stories, video storyboards and scripts, web, social, print and e-newsletter copy, etc
• Ensure the ongoing development and maintenance of the alumni website as a resource and information hub for the alumni community
• Collaborate closely with the central marketing and communications team and the annual giving team to develop shared objectives and ensure appropriate coordination and integration of campaigns and content
• Lead and coach the part-time social media coordinator to develop compelling and interactive social activity and email communications, and to set and achieve audience growth and engagement goals
• Work with the business analyst to design and conduct appropriate market research and analysis and ensure ongoing content performance tracking, evaluation and reporting
• Identify and engage with high-profile alumni and alumni subject matter experts in the community to develop compelling stories, engage their participation in campaigns and to procure user-generated content
• Stay abreast of emerging trends, interests and issues in the alumni community and the general public
• Act as project lead for assigned projects that require a high degree of cross-campus collaboration and project management
• Coordinate with the central marketing and communications team on issues management and crisis communications
• Participate in tracking and entering data related to alumni activity and engagement with the university

Qualifications

• Minimum Bachelor’s degree in marketing and communications or other relevant discipline
• More than 8 years of experience in marketing, communications, content strategy, digital media, brand management or related experience
• Innovative thinker with high level of initiative, energy and enthusiasm
• Exceptional writing, storytelling and copy-editing skills
• Demonstrated success in designing content strategy, marketing campaigns and/or digital content plans that use written, audio, and visual formats to meet business goals, grow audience and increase revenue
• Exceptional relationship-building skills, including high degree of tact and mature judgment
• High degree of comfort working with Hootsuite, analytics tools, and content management systems
• Demonstrated success in managing complex projects and implementing workflow and process improvements
• Experience working in a large complex organization, preferably in higher education or with a fundraising component

What We OfferTalented and committed employees are the driving force behind student success. We strive to be an employer of choice among Canadian post-secondary institutions.At Mount Royal University, we recognize that people are a combination of many intersecting identities; we work to cultivate an environment that welcomes the whole person, and harnesses the strength that is available in our diversity, creating a rich and inclusive workplace.Investing in the learning and development of our employees benefits the individual and the University. A variety of services, resources and programs encourage a healthy, productive workplace. Mount Royal University offers a competitive total compensation package including health and dental benefits, pension, health and personal spending accounts, paid vacation, winter holiday closure, personal days and a free membership in our fully equipped recreation centre.Our campus offers the convenience of a full medical clinic, dentist and pharmacy, as well as a variety of wellness services such as physiotherapists and massage therapists. Campus Recreation offers many activities, including personal training, fitness classes, climbing, aquatics, sports, tournaments and certifications for students, employees and the public.Salary: $3,107.25 semi-monthlyClosing Date: Open until a suitable candidate is foundA cover letter and resume should be submitted in one .pdf document. Please title your .pdf document as follows: [Last Name], [Requisition Number].pdf (ex. Smith, 999999.pdf).We thank all applicants for their interest. Only applicants selected for an interview will be contacted. After the close date, you can check on the status of your application through your Career Centre. New career opportunities arise frequently and are posted as they become available. Please check back often to view our latest postings on our Career Opportunities page. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority. Mount Royal University hires on the basis of merit and is strongly committed to fostering diversity as a source of excellence, intellectual and cultural enrichment, and social strength. We welcome applications from those who would contribute to the further diversification of our staff, faculty and their scholarship including but not limited to Indigenous Peoples, women, persons with disabilities and persons of any sexual or gender identity, ethnic, national or socio-economic background, religion or age.Job Type: Permanent