Manager, eCommerce Merchandising - Jobs in Calgary, AB

Job Description

Help us boldly shape retail in CanadaCanadian Tire Corporation’s (CTC) rich heritage of serving Canadians from coast-to-coast dates back to 1922. Our vision is to become the #1 retail brand in Canada and we are focused on innovating and making important investments in our business, especially when it comes to our people. To reach our goal, we need the best talent to help us evolve and drive change across the business – and boldly help shape Canada’s retail industry. As we strive to be at the forefront of a complex and vastly changing retail industry, it is an exciting time to join the Canadian Tire family of companies.What you’ll do:1) Content

• Lead and develop a high-performing eCommerce team to drive online sales and KPIs. Support their career development through 1:1 training, mentoring and personal development plans.
• Manages all online catalogue content operational processes across SportChek, Atmosphere, Marks and Lequipeur websites, including Master Data Management, publishing process, escalations and SEO.
• Develop and execute best-in-class SEO content strategy within product titles and description/features. Work alongside Site Merchandisers to implement SEO key terms within products and establish a competitive product title formula that is scalable across all categories and implemented into the onboarding process.
• Deliver foundational eCommerce experiences across all categories, focused on data and content management optimizations in partnership with Product Teams, Merchants and Site Merchandising. Lead the execution of MDM and PCM and working with Site Merchandising/Merchants to ensure filters and attributes are aligned with how Customer’s expect to shop within the respected categories.
• Develop playbooks and benchmarking strategies for PDP content (images/copy) and share with cross-functional teams, Site Merchandising, Merchants and SLT.
• Establish and mange the process of content migration to MDM/PCM for ODP. Report on progress as required and share updates monthly with SLT and President.
• Using data-driven insights, coach cross-functional & Merchant teams on online content best practices and partner with them to identify areas of opportunity to optimize the online presence of the catalogue.
• Analyze content and generate insights and initiatives to improve online experience (i.e. what categories require in-depth product copy, does average time on page equate higher conversions, where to implement lifestyle imagery). A/B test where required (i.e. robust list of features vs description paragraph). Present findings to U/X team for future ODP enhancements.
• Alongside the Site Merchandisers, create a content strategy for Owned Brands to ensure elevated content for our brands that improve conversion rate and sales (i.e. lifestyle, multiple shots, SEO copy and enhanced A+ content below the fold).
• Develop and execute go-to-market strategies for new verticals or brand launches across web properties in partnership with Site Merchandising and Digital Teams.
• Partner with AVP eCommerce, Merchants and Planning teams to understand Merchandising needs and financial forecast plans and prioritize product content accordingly to meet those needs. Adjust with implementation of Product Lifecycle attributes.
• Identify future opportunities and analyze competitive landscape for features and trends as they related to best practices to online content execution.
• Alongside Digital Org, own the execution of True Fit, size assurance tool. Owner of the analytics and reporting of the data within the tool. Share size assurance data with Site Merchandiser’s for deep dives and Merchants/CBD teams where required.
• Weekly / Monthly / Quarterly presentations to the senior leadership team and key stakeholders around process updates, content onboarding tracking, ODP content migration and sellable content available.
• Establish a OneCompany content process for the Western banners post ODP launch. Lead a OneCompany cross-banner content team for Western banners.
• Develop a OneCompany MDM/PCM attribute process for product content and work with multiple cross-functional Site Merchandising and Merchant teams to establish common product attributes.

2) Operations

• Monthly/Quarterly reporting on SportChek and Atmosphere BOPIS usage/deep dives and provide strategic recommendations to Site Merchandising, In-store teams, Marketing and narrative points to SLT for earnings calls. Ad-hoc reporting on cancellation rates when required.
• Leverage customer insights, analytics, research and reporting functions to support decision making, analyzing results, and provide new opportunities for growth where required.
• Develop the annual e-merchandise annual operating plan and support operational budget. Accountable for monitoring and managing the budget throughout the year. Move recurring Vendor costs into the IT Sustaining budget for 2023.
• Participate in eCommerce related special projects and new initiatives, as required.

3) Data Stewardship & Governance

• Interpretation and maintenance of policies related to quality, access and usage of source systems’ data and usage of functional/business domain data for Western Banners.
• Defining supporting roles to access RAW, Analytics and KPI layers for functional domain data
• Approving business area KPI data usage within functional domain
• Apply data usage policies, manage user access, ownership for data quality, disaster recovery definitions

Who you are

• Creative and courageous, with the ability to manage in an environment of change and ambiguity to help us take bold, strategic moves in this rapidly evolving retail environment.
• Action oriented, and comfortable taking calculated risks to better serve our customers and business
• Outcome focused, critical thinkers with the ability to analyze and visualize, to ensure continuous improvement across our entire business.
• Collaborative team players with superior influencing skills, who build relationships easily across various stakeholder groups to move initiatives forward.
• Inclusive leaders who build and develop teams that effectively anticipate and respond to disruption, while consistently delivering strong performance.

What you bring

• Bachelor’s degree in marketing, economics, business, and/or relevant field of study
• 5+ years experience in leadership management roles with 2+ years experience working in a site-merchandiser role
• Experience working with content management systems and ecommerce backend systems
• Experience with Google Analytics or other reporting platforms. Able to analyze large amounts of data and create quantifiable insights to influence business decisions.
• Experience and understanding of SEO/SEM
• Experience demonstrating a clear understanding of financial measures and how to impact them; experience managing P&Ls and forecasting considered an asset
• Superior written and presentation skills
• A proven track record of creating inspirational online merchandising for customers
• Creative and courageous, with the ability to manage in an environment of change

Canadian Tire and its family of companies are boldly shaping retail in Canada and we continue to deliver a positive experience for our customers. As one of the most trusted brands in Canada, our employees take pride in the work we do across the country. It’s more than the iconic triangle that keeps our employees around. From benefits and perks, to learning and development opportunities, to our commitment to Jumpstart – these are some of the many reasons why Canadian Tire Corporation is one of Canada’s Best Managed Companies.To learn more about this team and the Canadian Tire family of companies follow us on LinkedIn.Canadian Tire is an equal opportunity employer. We are committed to a diverse and inclusive workplace for all. We recognize that our future success depends on the perspectives and contributions of all our employees - their diverse backgrounds, abilities and experiences make our business stronger. If you are contacted for a job opportunity, please advise us of any accommodations needed to ensure fair and equitable access throughout the recruitment and selection process. All accommodation information provided will be treated as confidential and used only for the purpose of providing an accessible candidate experience.Quick Apply

• Terms & Conditions
• New Privacy
• Privacy Center
• Accessibility

For Job Seekers

• Browse Jobs
• Advanced Job Search
• Emplois Quebec

For Employers

• Post a Job
• SimplyHired OnDemand

Stay Connected