Marketing Activation Management Analyst - Jobs in Calgary, AB

Job Description

OverviewAccenture is a leading global professional services company, providing a broad range of services in strategy and consulting, interactive, technology and operations, with digital capabilities across all these services. With our thought leadership and culture of innovation, we apply industry expertise, diverse skillsets and next-generation technology to each business challenge.We believe in inclusion and diversity and supporting the whole person Our core values comprise of Stewardship, Best People, Client Value Creation, One Global Network, Respect for the Individual and Integrity. Year after year, Accenture is recognized worldwide not just for business performance but for inclusion and diversity too.“Across the globe, one this is universally true of the people of Accenture: We are deeply about what we do and the impact we have with our clients and with the communities in which we work and live. It is personal to all of us.” – Julie Sweet, Accenture CEOAs a teamAccenture Marketing + Communications professionals build a powerful and differentiated global brand—at the corporate, industry, capability and geographic level—the supports the Accenture business strategy, enhances long-term client relationships, inspires employees and candidates and drives profitable growth.Together with industry teams, business leaders and marketing colleagues, the North America Marketing & Communications Hive partners with marketing sub-function program owners to provide innovative strategy, program management, content development and project execution.The Hive can be viewed as the marketing arm that swarms priority initiatives and serves as convener, trusted advisor, program implementer and end-to-end results conveyer.These efforts increase client mindshare, strengthen client relationships and drive growth within specific North America priorities.Role descriptionThe Marketing Activation Management Analyst will join a collaborative, instructive and supportive environment, working side-by-side with seasoned marketers and supporting North America Marketing & Communications Hive initiatives. This individual will assist the Marketing Activation Management Squad Lead in creating and implementing effective marketing programs, gaining exposure to—and experience with—a variety of industries, stakeholders and marketing disciplines.Primary responsibilities include:

• Participate in campaign strategy sessions alongside marketing management, serving as strategic advisors and ensuring recommended marketing activities meet project needs
• Collaborate on end-to-end marketing campaigns with leading campaign teams to support day-to-day management of campaigns, project scope, timelines, feedback/approvals and asset development
• Coordinate deployment of marketing activation deliverables with stakeholders, including members of internal marketing to assess and recommend communication opportunities and new marketing approaches to achieve campaign objectives and create greater impact
• Partner with cross-functional teams to develop performance metrics and reporting for ROI
• Conduct team meetings, keeping management informed of project progress and potential issues to create transparency and synchronization across marketing efforts

Basic Qualifications:

• Bachelor’s degree, ideally in Communications, Marketing or Business, or equivalent work experience
• Minimum 1 year marketing experience
• English is required for this position as this role will be aligned to multi-national teams where English is the common language across our North America Market. Due to the significant high volume of interactions with these English-speaking multi-national teams, which is inherent to this position, it is not possible to reorganize the companys activities to avoid this requirement.

Preferred Qualifications:

• Strong project management and problem-solving skills with the ability to meet deadlines in a high-volume, fast-paced environment, and flex to reprioritize tasks due to business demands
• A team player who works well both cross-functionally and collaboratively
• An organized self-starter with attention to detail and excels at time management
• A strong facilitator and proactive planner who isn’t afraid to roll up their sleeves and complete the task at hand, ask probing questions for project clarity and escalate potential roadblocks and issues appropriately

Professional skills:

• Writing and oral communication skills, with the ability to present and convey ideas clearly
• Relationship building skills
• Team player with great interpersonal and collaboration skills
• Enthusiasm, passion for marketing and a can-do attitude
• Experience with Microsoft Word, PowerPoint and Excel
• Experience with Microsoft Teams or Zoom platforms

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