Marketing Coordinator - Jobs in Calgary, AB

Job Description

Job TitleMarketing CoordinatorJob Description SummaryAssist the Marketing Director, as required, on planning and execution of all advertising, sales promotion and special events; and assist in developing correspondence, maintaining a filing system and other administrative tasks including preparation and control of the annual marketing budget revenues and expenses.Job DescriptionTasks & Responsibilities:AdministrationProvide administrative support to Marketing Director (MD) including filing system, maintain current records of all advertising materials and other administrative tasks as assignedAssist in the maintenance of tenant A/R records, expense allocations and monthly budget reconciliation.Web ContentMaintain and co-ordinate all website content to ensure site has the most current information; check daily.Test all links and videos to ensure all work at all times.Ensure all information on the website supports and represents the CORE brand.Work with all departments to ensure their needs are met i.e. leasing, operations, customer service, marketing, etc.Ensure store information is always current and ensure tenants are aware of what they can use the web for i.e. job postings, store informationWork with PR agency to ensure the “in the news” content is current.ReportsDevelop & provide monthly report to document all relevant metrics for all web & social media marketing activities i.e. unique visits, pageviews, email open rate, fans, followers, etc.Provide an analysis of results with recommendations.BlogsEnsure blog content keep current for all contributors. Integrate blog into various social media pages with tags for each post.Social & Mobile MarketingWork with PR agency and MD to develop strategic plan for content and execution of all social media marketing tacticsMaintain, monitor and coordinate the CORE’s Facebook & Twitter accounts.Create interactive opportunities with CORE tenants and customers integrating web, mobile and social media marketing tactics.Ongoing conversations with CORE Facebook fans and CORE Twitter followersEnsure social media marketing tools integrate with all other traditional advertising tacticsEmail/VIP CampaignWork with digital marketing company and MD to develop strategic plan for the Email/VIP CORE shopper program.Coordinate content and deployment of all emails to shopper database each month.Database MaintenanceWork with MD to develop a strategy to grow CORE database for email and social marketing.Ensure database is kept current. Maintain & monitor CORE database monthly.Tenant NewsletterCoordinate all content for the tenant newsletter with the MD, produce and distribute quarterly newsletter to tenants.In-Mall SignageCoordinate production and installation of all signage for the shopping centre with the MD.Holiday DécorAssist the MD with new holiday décor options to support the new CORE brandOversee the installation and dismantle of all holiday decorContest ProgramDevelop contest strategy and MD to reward shoppers, grow customer loyalty and the databaseAssist with sourcing prizes that support CORE brand and strategyContest management and executionSpecial EventsAssist in the development and execution of all centre events (Retailer and shopping centre)Help identify and implement opportunities that support the CORE brandCommunicate and coordinate specialty leasing eventsMiscellaneousAssist with all research as requiredAttend weekly MD status meetingsWork with Ad Agency, PR Agency, Digital Marketing Company and other CORE departments in the creation of all initiatives.Seek new opportunities to integrate the core website and social marketing tactics for the promotion of the COREAssist Marketing Director, as required, on special projects as assigned by the MDCustomer ServiceOversee the customer service program including staffing and schedules, hiring, training, and supervision.Qualifications:Post secondary educationA high level of creativity and energyPrior experience in a marketing, advertising, and/or customer service environmentAbility to work independently and in a “Team” environment;Strong computer literacy: knowledge of Microsoft applications, internet/web capabilities, social media applicationsBackground in retail e-marketing. Proven working knowledge of social media platforms, blogs, SMS and the associated etiquette.Basic Bookkeeping and record keeping skills.Self motivated, innovative and able to deal within a challenging environment.Excellent interpersonal and communication skills (written and oral)A clean criminal background check will be required as a condition of employmentCushman & Wakefield is committed to equity in employment and our goal is to have a diverse, inclusive, and barrier-free workplace. If you are a person with a disability and need the job posting in an alternative format or any other accessible accommodations during the hiring process, please email your request to HR@ca.cushwake.com or call 416-359-2596. Please refer to the job title and job location when you contact us.Quick Apply

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