Sales and Marketing Specialist - Jobs in Calgary, Alberta, Canada, T3S

Job Description

Lead Generationamp; Marketing Specialist – Drive Growth Across Western Canada’s Construction Industry!Location: Calgary, AB (In-Office, 8:00 AM – 4:30 PM) Reporting to: General ManagerSalary: $60 000 - $70 000 annually + bonusAre You a Creative Marketer with a Talent for Lead GenerationIf you’re a marketing generalist with a knack for SEO, email marketing, Adsamp; sales copywriting — we want to hear from you!Our global safety client is looking for a Lead Generationamp; Marketing Specialist, that will take the lead in designing and executing creative marketing campaigns that target construction and industrial businesses — including ICI (Industrial, Commercial, and Institutional) companies — across Western Canada.This role blends creative marketing strategy with lead generation expertise, giving you the freedom to build campaigns that stand out and deliver real results.Your missionGenerate high-quality leads, qualify prospects, and book confirmed meetings for the GM to secure training bookings.If you #39;re passionate about marketing that breaks through the noise and thrives in a role where your creativity drives sales success — this is the role for you!Why You’ll Love This Role:Creative Freedom: Design campaigns that grab attention and inspire action. Direct Results: See your marketing efforts turn into booked appointments and new business. Impact-Driven Work: Help construction businesses stay compliant and ensure safer workplaces. Career Growth: As we expand across Western Canada, your influence and opportunities will grow with us to build more resources, take on strategic growth projects and eventually build a team.What You’ll Be Doing:Lead Generationamp; Campaign Development

• Develop and manage high-converting campaigns designed to attract construction-focused B2B businesses that require annual safety certifications and re-certifications.
• Use a mix of SEO, Google Ads, Facebook Ads, and LinkedIn Ads to generate leads from construction and ICI businesses.
• Create engaging email marketing campaigns that nurture leads and position our services as the go-to solution for safety certifications.
• Optimize the website with compelling content, landing pages, and CTAs to increase lead conversions.
• Craft engaging sales copy that resonates with decision-makers in construction, ensuring messaging addresses pain points and delivers clear value.
• Develop creative marketing ideas — from downloadable resources to interactive content — that differentiate us from competitors.

Inside Salesamp; Lead Qualification

• Proactively engage with leads through calls, emails, and messaging to understand their certification needs.
• Pre-qualify leads to assess timelines, requirements, and key decision-makers before booking meetings.
• Confidently book confirmed meetings directly in the GM’s calendar for on-site consultations or facility training sessions.
• Provide the GM with detailed lead insights before each meeting to maximize conversion potential.

Customer Relationship Management

• Build rapport with potential clients and guide them through the certification process.
• Handle inbound inquiries with professionalism and provide valuable information to potential clients.
• Maintain accurate CRM records to track interactions, follow-ups, and appointments.
• Follow up consistently to ensure leads stay engaged and informed.

RequirementsWho Thrives in This RoleThis role is ideal for someone who combines marketing strategy with sales mindset — someone who’s excited to brainstorm fresh ideas while actively driving results.What We’re Looking For:

• Experience in B2B Lead Generation, Digital Marketing, or Inside Sales — ideally 2+ years.
• Marketing Generalist Expertise: Solid knowledge of SEO, Google Ads, Facebookamp; LinkedIn Ads, and email marketing.
• Creative Flair: You love thinking outside the box and developing unique ways to attract leads.
• Sales Copywriting Skills: You understand how to write persuasive, conversion-focused content that resonates with construction businesses.
• Proactive Communicator: You’re comfortable connecting with decision-makers and booking meetings.
• Highly Organizedamp; Goal-Oriented: You thrive when tracking leads, follow-ups, and appointments.
• Entrepreneurial Spirit: You’re excited to own this role, test new ideas, and deliver results.

BenefitsWhy This Role Matters:Your marketing strategies and lead generation efforts will play a pivotal role in helping construction-focused businesses across Western Canada stay compliant with their mandatory safety certifications.You’ll be the driving force behind campaigns that stand out from the competition, ensuring businesses choose us as their trusted training provider.Ready to Build Something BigIf you #39;re excited about driving lead generation, building creative campaigns, and making a tangible impact — we can’t wait to hear from you!Apply now and become the creative force behind connecting businesses with the safety certifications they need to stay compliant and safe!We thank all those that apply and as a construction talent firm we will reach out if something else arises. Feel free to check back on all our open roles at www.adamslimitless.com