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SEO Specialist - Jobs in Calgary, AB

Job LocationCalgary, AB
EducationNot Mentioned
SalaryNot Disclosed
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeFull Time

Job Description

The ideal candidate is an analytical wizard that can navigate the constantly changing world of Search Engine algorithms to successfully rank pages, articles, domains, products, services etc. For high volume key terms for a variety of service / retail based industries.You can breeze through the Google toolset with ease, setting up tracking metrics, events, sitemaps, schemas, and industry consumer segments.You come equipped with the knowledge of the various industry standard tools including Mangools, Semrush, ahrefs, similarweb, search console, google trends / analytics, etc. And can work effectively + efficiently with basic provided guidelines and targets.Responsibilities:

  • Industry + competitor analysis
  • Industry specific trends / patterns
  • Keyword analysis
  • Identifying keywords / terms to target for optimal ranking / traffic KPIs
  • Identifying what keywords are being dominated / ignored by competitors in multiple industries
Backlink analysis
  • Identifying strong backlinks - both general and industry specific to bring the most value to page level / domain level URLS
  • Identifying competitors backlinks that can be targeted / approached for similar qualifications / use
Backlink execution
  • Sourcing and creating backlink strategies / profiles utilizing Anchor tag / key term best practices with strong qualifying links
  • On-site keyword optimization
  • Executing existing page alterations to align with developed keyword / ranking strategies
  • Article + blog writing / content creation to best target selected keywords per page / domain
  • Meta tag / description optimization + strategy development
Skills / Knowledge- Deeply familiar with WordPress dashboard / markup and the variety of tools designed specifically for WordPress SEO (Yoast / RankMath, rich snippets, etc.)- Experience with the above provided software including but not limited to SEMrush, Similarweb, Ahrefs, Mangools, Search Console, Google analytics, Moz, etc.- Able to adapt frequently to a variety of different industries both local and nationwide and can effectively capture / exceed the Target KPIs with their respective unique strategic needs.- Backlink profiling / repetition. Following up on backlinks to assure they are being maximized and not disavowed- Copywriting / long form content writing with SEO best practices in mind- Critical strategic thinking for immediate ROI showcasing as well as long term growth strategiesJob Type: Full-timeSchedule:
  • 8 hour shift
Work remotely:
  • Temporarily due to COVID-19
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