Director, Marketing Technology - Jobs in Downtown

Job Description

Aviso Wealth:At Aviso Wealth, we are dedicated to improving the financial well-being of Canadians. As a leading wealth management organization, we are committed to leadership, innovation, partnership, responsibility, and community. Working with talented and energetic professionals who exemplify our values every day, you will quickly notice that our people and dynamic ‘oneaviso’ culture sets us apart. If you are looking for interesting and challenging work, at a company committed to its people, find out more about what Aviso Wealth has to offer at www.aviso.ca.The Opportunity:We’re looking for an experienced Director of Marketing Technology to join our Marketing, Communications, and Client Experience team. This role can be mostly remote, however we will on occasion require you to come onsite to our office at 1111 West Georgia St, Vancouver, BC.Reporting to the VP of CX, Brand and Digital, the Director, Marketing Technology is responsible for enabling our transformation efforts through the selection and implementation of new digital marketing technologies to add business value, reduce customer friction, and improve internal efficiencies. The incumbent will lead and leverage the strong talent we’ve assembled to deliver transformational outcomes for the organization. We are modernizing our digital marketing technologies to enable automated, data-driven outcomes.If you want to help shape the digital marketing future within financial services, this is the opportunity you’ve been waiting for.Digital Marketing within Aviso is about pushing the organization to adopt and utilize new marketing tools that produce results. From deployment of personalization capabilities to the creation of new automations, the team strives for delivery excellence and enhancing our customers’ experiences. If you are looking for the opportunity to make a difference and aspire to deliver best-in-class outcomes in a nimble organization that’s focused on powering businesses that empower investors, we can’t wait to meet you!Who you are:

• Service – You consider both internal and external stakeholders and demonstrate intent of understanding and putting the clients’ needs first. You advocate service excellence and work to deliver solutions that meet the needs. You proactively develop strategic partnerships that allow Aviso Wealth to become a trusted advisor and partner
• Execution – You are committed to achieving your goals and to succeed. This includes focusing on “getting things done”, as well as recognizing and taking advantage of opportunities as they arise. You are consistently looking for ways to improve your personal best and see value in continuous improvement. You take accountability for your actions and learn from mistakes
• Collaboration – You work collaboratively with others with the common goal of driving positive results. Making meaningful contributions to your team to achieve organizational goals is a priority. You proactively encourage collaboration, build trust and inclusion, and work to establish effective relationships both inside and outside of the organization
• Leadership – You lead your team and provide regular direction, guidance, coaching, and motivation, all while striving for peak performance. You assist them in overcoming obstacles through additional resources, removal of roadblocks, and providing the level of support required for their success. You delegate and deliver feedback based on the in-depth understanding of your individual team members

What your day looks like:

• Partner to build and enhance an integrated MarTech stack across platforms in support of the entire organization and its customers
• Refine and help deliver against a MarTech roadmap to enhance overall revenue driving capabilities, in alignment with the broader technology roadmap driven by our IT partners
• Own MarTech budget and licensing and manage utilization
• Partner with Procurement for vendor evaluation, selection, and renewal to optimize MarTech usage and costs
• Manage strategic relationships with MarTech vendors, including discovery sessions, enterprise strategy planning, measurement, and consolidation
• Remain on the cutting edge of MarTech trends and best practices, and introduce new technologies that will help exceed marketing goals
• Lead a team of experienced professional across content management, email marketing and automation, digital analytics, and SEO
• Work with the Product Marketing team and our Agency of Record to measure and optimize campaigns while constantly seeking to refine tactics and deliver quantifiable business outcomes
• Collaborate with peers in CX, UX Design, and Creative Services to ensure the alignment of a unified design system and language and delivery of excellent CX through a modern presentation layer
• Understand business needs and how to unlock the potential of the organization through the delivery of scalable, targeted solutions that deliver tangible results

RequirementsYour experience and skills:

• 10+ years of progressive work experience and at least 5-7 years of hands-on experience with digital marketing technologies is required
• Experience implementing enterprise-grade MarTech platforms (e.g. CMS, Marketing Automation, Digital Analytics, Personalization Tools, CRM, etc.) is required
• Proven track record of managing strategic MarTech initiatives from end-to-end using structured project plans and delivering on capabilities promised is required
• A working understanding of HTML, CSS, JavaScript and other web-related technologies, including the delineation between front-end and back-end development tasks is required
• Experience partnering with technology teams in roadmap development and execution is required
• Experience managing and leading a team of skilled Marketing practitioners is required
• Understanding of privacy, consent and preference management, first-party data, and the corresponding Canadian regulations is required
• Hands-on experience with Adobe Experience Manager and knowledge of the broader Adobe marketing suite is preferred
• An understanding of how to leverage AI in Marketing is preferred
• Fluent communication skills in English are required and bilingual skills in French are an asset

BenefitsWhy Aviso WealthAt Aviso Wealth, you will find a dynamic and inclusive culture that rewards innovation and celebrates success. Here are a few things that set us apart:

• Competitive compensation package that rewards and recognizes individual contributions
• Excellent health, dental and insurance benefits to meet the diverse needs of our employees
• Generous vacation time, fitness benefit, parental leave top-up options
• Matching contributions to our retirement program
• Commitment to the continuous improvement of our staff through learningamp; development and an education assistance program
• Regular social events to foster teamwork

Equal Employment OpportunityAviso Wealth welcomes and encourages applications from all qualified individuals including persons with disabilities. If you require an accommodation, we will work with you to meet your needs in all stages of the hiring process.We thank all applicants for their interest, however, only those selected for further consideration will be contacted.No recruiters or agencies, please.Company Overview:Aviso is a leading wealth management and investment services supplier for the Canadian financial industry, with over $120 billion in total assets under administration and management, and over 1,000 employees. We’re building a technology-enabled, client-centric wealth management ecosystem. Our clients include our partners, advisors, and investors. We’re a trusted partner for nearly all credit unions across Canada, in addition to a wide range of portfolio managers, investment dealers, insurance and trust companies, and introducing brokers. Our partners depend on Aviso for specific solutions that give them a competitive edge in a rapidly evolving, highly competitive industry. Our investment dealer and mutual fund dealer and our insurance services support thousands of investment advisors. Our asset manager, NEI Investments, specializes in investing responsibly. Our online brokerage, Qtrade Direct Investing®, empowers self-directed investors, and our fully automated investing service, Qtrade Guided Portfolios®, serves investors who prefer a hands-off approach. Aviso Correspondent Partners provides custodial and carrying broker services to a wide range of firms. We have offices in Toronto, Vancouver, Montreal, and Winnipeg. Aviso is backed by the collective strength of our owners: the credit union Centrals, Co-operators/CUMIS, and Desjardins. We’re proud to power businesses that empower investors.A career with Aviso means being part of a group of talented, energetic professionals who live their values every day, and belonging to an organization dedicated to your success and career development. If you’re looking for interesting and challenging work, at a company committed to its people, apply to join our team.SalaryThis position is posted with an expected salary range of $124,000 - $158,000 CAD annually. Individual compensation packages are based on various factors unique to each candidate and the requirements of the position.