Marketing Manager (Revised) - Jobs in Kitchener, ON

Job Description

InnovOak School is Waterloo Region’s newest private school. As our name suggests, we are focused on Innovation while remaining rooted in the traditional values of an exceptional education. We offer grade level programming for students from JK- Grade 12, ensuring that we focus on the best program for each student, without the distractions that occur in other schools.The Marketing Manager is accountable to the Managing Director for the ongoing organization, development, evaluation, marketing and management for recruitment of students. When done successfully, this role is focused on leveraging strong marketing and communications skills to create natural opportunities for parents and students to enroll into our program. Our academic program sells itself when presented as a grounded and fresh alternative to current educational products currently available in public and private education.Areas of ResponsibilitySpecial Events Management

• Participate in the design, development and planning of various recruitment events that originate with the School
• Take the lead role in the organization of these events: organizing volunteers, technology, venue requirements, and dissemination of information to the participants, day of event logistics and troubleshooting
• Seek out new event opportunities for which the School should take part
• Ensure that outreach and community support events align to the academic goals of the school and administration
• Tailoring events to the diverse parent needs and interests that change in focus from the JK- Grade12 parent experience
• Ensure that special events support the school academic focus and are aligned with the school leadership

Communications Team Lead

• Coordinate with staff responsible for maintaining various forms of communication for the School in order to ensure accurate and current information about recruitment, outreach activities and school wide outward communications.
• Assist the school principal with all external communications (presentation preparations, proofreading, media talking points etc)
• Develop a wide range of marketing materials focused on overall brand reputation, recruitment and outreach (including print and posting (blog entries, website content, brochures, talking notes, google ads, social media, and school communications)
• Participate in social media responses to target audiences by constantly leveraging platforms to raise brand awareness, engage potential leads, and act as a positive ambassador for the brand
• Be actively engaged with brand engagement and developing connections within the community of a regular basis
• Inform and update the Managing Director of the School or designate on the progress of all recruitment and engagement targets on a weekly basis

Marketing Expertise

• Monitor current strategies and adjust plans and target groups as required
• Coordinate the development of various marketing materials within the AMC department
• Ensure that all marketing aligns to the vision of the school, and supports the academic program which is led by the school principal
• Monitor materials, supporting the finished product created by school administration to ensure consistent messages are given
• Establishing specialized marketing materials, campaigns, methods, and strategies to meet the diverse parent interests at the JK/SK, Grade 1-3, Grade 4-6, Grade 7-8, and Grade 9-12 demographics
• Ability to leverage social media to capitalize on target market habits (e.g. influencers, Facebook groups, online events, etc.)

Financial Accountability

• Assist the Managing Director in ensuring the recruitment, marketing, and communications budgets are all established
• Ensure that relevant budget lines are managed with fiscal responsibility and all internal accounting practices are followed
• Research costs and potential sources of suppliers for recruitment materials, events, and outreach materials
• Produce a budget outline for events or outreach for approval
• Monitor recruitment purchases and expenditures to ensure school funds are used as intended.
• Complete purchase requisitions and expense claims based on financial practices established by the school

Role Qualifications and Skills

• Bachelor’s degree in communications, marketing, events planning or related disciplines
• Ability to effectively and creatively communicate with our target markets in a clear and refined (oral and written) manner, adapting to nonverbal social and emotional cues of an audience
• Excellent, proven, marketing, analytical and creative design skills
• Experience creating various forms of communication for print, the web, social media, electronic mail and written document preparation
• Progressive experience planning and managing events and event volunteers
• Ability to work in Kitchener Ontario as a Canadian citizen
• Intermediate word-processing, Excel, Power Point; Creative design and web management software; Digital camera and Audio-Visual equipment operation
• Able to work with flexibility and collaboratively in creatively supporting the ideas/ goals of the senior administrative team, using skills and experience to create and implement plans

Exceptional Candidates Would Bring

• A solid understanding of the entire JK-12 student experience and a strong understanding of the parent mindset.
• Deep understanding of goals, needs and interests that are held by parents interested in a high quality private school education
• Well-developed understanding of parent needs and values in regards to education - usually obtained through life and work experiences within Canada
• Marketing experience/ brand development in a startup company role
• Existing networks of parents and community connections that can be used to positively connect our marketing to the community
• Private school experience is a definite plus
• Solid understanding of education, educational programming, teaching, and recruitment of students is a definite plus

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