Digital Marketing Lead, Email - Jobs in Lakeside, NS

Job Description

Reports ToManager Digital MarketingLocationRemoteTypeSalaried, PermanentClosing DateJuly 26th, 2022Company OverviewSysco connects the world to share food and care for one another. Sysco leads from the heart of food and service to deliver the freshest of foods and ideas to restaurants, healthcare and educational facilities, lodging establishments and other customers who prepare meals away from home. Our customers can count on us to deliver on-point products and solutions since only Sysco is the global leader, sitting at the heart of innovation supply, delivery, culinary and more.With over 57,000 associates and a fleet of over 13,000 vehicles, Sysco operates approximately 326 distribution facilities worldwide and serves more than 625,000 customer locations. For fiscal 2021 that ended July 3, 2021, the company generated sales of more than $51 billion.Sysco, one of Canada’s Best Employers 2022, as listed by Forbes, is dedicated to our global corporate social responsibility goals and to creating a diverse and inclusive workplace. We offer our associates the opportunity to grow personally and professionally, to contribute to the success of a dynamic organization, and to serve others in a manner that exceeds their expectations.Sysco is more than just a place to work. Our passion for food and our customers has made us the industry leader. To remain on top, we will continue to think bigger, work harder and never give up. Are you ready to drive successFor more information, visit www.sysco.ca or follow us @SyscoCanada at facebook.com/SyscoCanada; twitter.com/SyscoCanada or instagram.com/SyscoCanadaFor a full list of opportunities, visit www.sysco.ca/careersRole:The Digital Marketing Lead, Email is responsible for Sysco Canada’s Email Marketing. This role is accountable for executing email marketing strategies that generate qualified leads, drive conversion & share of wallet, drive customer engagement and support retention. Working with other Marketing leads, the Digital Marketing Lead, Email will generate awareness of the brand and products, in addition to running business as usual direct to customer email marketing calendar campaigns. This role will be accountable for implementing best practices for email marketing and take the initiative to develop technology to maximize efficiency, improve automation, and leverage it to nurture and engage customers via ongoing digital interactions and cross-functional channels.Role Responsibilities:

• Responsible for executing email marketing strategies that generate qualified leads, drive conversion & share of wallet, drive customer engagement and support retention.
• Clear understanding of the power of email automation and marketing aligning skill sets with the company goals. Lead the email/marketing automation strategy and associated marketing, lead generation and sales campaigns end-to-end, including planning, targeting (segmentation), customer journeys, setup, testing, execution, optimization, and reporting.
• Ability to create emails, design assets and write messaging that outperforms itself for internal and external customers.
• Working with other Marketing leads, generate awareness of the brand and products, in addition to running business as usual email operations and marketing calendar campaigns.
• Implement best practices for email marketing and take the initiative to develop technology to maximize efficiency, improve automation, and leverage it to nurture and engage customers via ongoing digital interactions and cross-functional channels.
• Utilize customer segmentation and data to employ data-driven decision making.
• Proven knowledge of HTML and CSS across multiple browsers and platforms. Understanding of the latest trends, challenges, and capabilities in the marketing automation and email marketing space.
• Develop, implement and manage engaging and personalized campaigns delivering high ROI, awareness, traffic and revenue.
• Own all email marketing strategy, daily execution, development, ROI reporting and budget.
• Develop, implement and manage engaging and personalized campaigns delivering high ROI, awareness, traffic and revenue.
• Create, measure and execute end-to-end marketing campaigns to drive growth.
• Work with outside agencies as required
• Work closely with Canadian Salesforce lead to ensure current Marketing Cloud and Salesforce capabilities are fully leveraged in response to business problems.
• Build strong working relationships with Sysco Leadership and functional teams including: Sysco Canada Marketing, Healthcare, Regional Marketing Managers, Corporate Social Responsibility, HR, Sysco Connect and Finance
• Responsible for compliance with all Policies and Standard Operating Procedures (SOPs) comprising Sysco’s Food Safety Program, specific for the assigned role.
• Assist Food Safety Program Manager in ensuring compliance to Sysco’s Food Safety Program that leads to compliance with third party certification and customer requirements.
• Is willing to work safely with minimal environmental impact and understands the importance of reporting all hazards, incidents, and environmental spills immediately to their Supervisor.
• Understands that they play an integral role in their own safety and that of their colleagues and is willing to speak out when hazards are present.
• Perform other duties as assigned.

Qualifications/Skills/Job Requirements:

• 3+ years of experience in Salesforce Marketing Cloud (SFMC), marketing automation administration, developing and implementing marketing campaigns required (email marketing, SMS/Push messaging, Ad Studio, digital marketing), digital marketing, campaign management, account management, project management or comparable experience.
• Bi-directional integration of Salesforce Marketing Cloud with Salesforce Sales Cloud and general know-how of Salesforce Ecosystem.
• Experience with Marketing Cloud Trail Head training is an asset.
• Worked with Salesforce Marketing Cloud (previously ExactTarget, Content Builder, Journey Builder, Automation Studio, CloudPages, Triggered Emails, Ad Studio, Interaction Studio, Interactive Forms etc.)
• Familiar with Media Queries, AMPscript, SQL development and design skills with experience in web programming (e.g. HTML, CSS, XML, JavaScript) across multiple platforms (e.g. Windows, OSX) is an asset.
• College diploma or equivalent experience required, Bachelor’s an asset
• Certifications: Salesforce Marketing Cloud Admin and/or Salesforce Marketing Cloud Specialist certification is considered is a high asset.
• Proficient with marketing automation tools and email management - must have used platforms like Salesforce Marketing Cloud (previously ExactTarget), MailChimp, Constant Contact, Marketo, STRIPO or similar.
• Knowledgeable with email marketing, lead nurturing and marketing automation.
• Hands-on with HTML and email development - familiarity with mobile responsive email templates
• Knowledge of the latest digital marketing trends and being able to incorporate best practices, UI/UX (user interface/user experience) enhancements and tech advances in the email space.
• Understanding of legal Consent requirements and SPAM compliance.
• Strong knowledge of email best practices and regulatory/laws.
• Excellent written and verbal communication skills.
• Must be able to handle high-volume, short-deadline projects.
• Intermediate proficiency in Microsoft Office including Excel, Word, PowerPoint, Outlook.
• Experience with Salesforce Marketing Cloud or similar marketing platforms
• All relevant Adobe Creative software and technological mastery: Photoshop, Illustrator, InDesign, Dreamweaver.
• Graphic creative knowledge: fluency in understanding and interpreting strategy, creative/campaign briefs and developing initial brand and design concepts. Clear understanding difference of print, email and web environments.
• Valid driver’s license with access to a vehicle may be required, less than 10% travel

Internal candidates apply via the Career Centre on your HR Portal / ADP Workforce Now.External candidates submit cover letter & resume via www.sysco.ca/careersOur PurposeConnecting the world to share food and care for one anotherOur MissionDelivering success for our customers through industry-leading people, products, and solutionsOur IdentityTogether we define our future of foodservice and supply chainSysco is committed to Employment Equity. Accommodations during the recruitment process are available upon request for candidates with disabilities.Here’s a sample of the many benefits Sysco associates enjoy:Comprehensive Flexible Benefits including Health and Dental, Health Care Spending and Wellness Accounts • Short-Term and Long-Term Disability • Life Insurance • Company Pension Plan • Group RRSP • Employee and Family Assistance • Stock Purchase Plan • Unlimited on-line learning through Sysco Interactive University • Sysco product discounts • Preferred vendor discounts • Associate Resource Groups (*benefits may vary based on location or bargaining unit)Quick Apply

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