Manager, Campaign Data & Audiences - Jobs in Montréal, QC

Job Description

DescriptionBeing part of Air Canada is to become part of an iconic Canadian symbol, recently ranked the best Airline in North America. Let your career take flight by joining our diverse and vibrant team at the leading edge of passenger aviation.The manager plays a key role in the development and execution of the Air Canada email strategy, driving the advancement of targeted and personalized customer experiences designed to drive engagement and business growth for the organization. This role champions the email channel as a primary means of connecting 1:1 with our customers, requiring a focus on targeting capabilities using all available Air Canada data sources, and creating relevant audience segments. The manager is required to have deep knowledge and expertise with the various Air Canada data sources and structures, system integrations, and a perspective on how we best integrate and move data between systems. The manager is responsible for overseeing and guiding a team of Data Analysts that execute all audience targeting across our Email, SMS, and Push channels and being directly involved in major campaigns, as required. The manager will participate in strategy and planning meetings with stakeholders in Marketing, Analytics, IT, and our Notifications teams. The manager will be the lead on our audience and targeting strategy for stakeholders in the organization. The manager is expected to be the SME on data sources within the Marketing Operations and Notifications team and ensure that their team works in close cooperation with the Data Management and Analytics teams.Responsibilities:

• Oversee a strategic plan for email that leverages audience segmentation based on implicit and explicit characteristics
• Lead the strategy and implementation of new and targeting capabilities including but not limited to; personalized notifications, triggered notifications, mass emails, SMS, push
• Strategies and audience data delivery of all triggered notifications (Air Canada, Aeroplan and Rivo) which may include technology changes and implementations in collaboration with IT
• Guide all testing and audience segmentation strategy for communication campaigns initiatives the team will execute
• Assign projects and ensure the team delivers on all audience pulls, segmentation, data pulls, and execution of email campaigns
• Develop strategies for triggered and solo notifications
• Ensure customer data within Adobe Campaign Classic recipient lists is maintained as per strategy and are accurate
• Oversee use cases that require data elements and tables for all customer notifications
• Develop best practice and process documentation to ensure a record of the data and audience strategy for customer notifications program and a road map for future progress is socialized throughout Marketing Operations and the organization
• Collaborate with E-Commerce, Contact Centre, and other digital teams on customer contact strategy
• Lead the Marketing Operations strategy and migration of notifications from existing systems to our DBaaS system
• Manage team of Air Canada FTEs along with consultants for development and deployment, and growth within the team

Qualifications

• University degree in Computer Science, Informatics, Information Systems, or another related field (or equivalent work experience).
• Minimum of 8-10 years of Experience with technologies and processes for marketing platforms:
  • Advanced working SQL knowledge and experience working with relational databases, query authoring (SQL).
  • Snowflake, Azure, Adobe Campaign Classic, AWS Redshift, MySQL Workbench, Teradata, Oracle, Unix/Linux.
• Knowledge of SessionM application, Airline data, and analytics a plus
• Advanced experience with marketing campaign data design and implementation
• Strong written and verbal communication skills.
• Strong organizational skills.
• Experience managing a team of direct reports with demonstrated mentoring and coaching capabilities
• Excellent interpersonal skills and aptitude to motivate and engage with colleagues, agencies, and partners.
• Comfort working independently and within a team environment assisting colleagues.
• Attention to detail and accuracy; ability to manage multiple projects concurrently.
• High level of ingenuity, problem solving, creativity and initiative.
• Ability to be assertive and manage conflict, working under minimal supervision.
• Adaptable, open-minded and ability to think strategically.

Conditions of Employment:

• Candidates must be eligible to work in the country of interest, at the time any offer of employment is made and seeking any required work permits/visas or other authorizations which may be required is the sole responsibility of the candidates applying for this position.
• Mandatory Covid-19 Vaccination Required

Linguistic RequirementsBased on equal qualifications, preference will be given to bilingual candidates.Diversity and InclusionAir Canada is strongly committed to Diversity and Inclusion and aims to create a healthy, accessible and rewarding work environment which highlights employees unique contributions to our companys success.As an equal opportunity employer, we welcome applications from all to help us build a diverse workforce which reflects the diversity of our customers, and communities, in which we live and serve.Air Canada thanks all candidates for their interest; however only those selected to continue in the process will be contactedQuick Apply

• Terms & Conditions
• New Privacy
• Privacy Center
• Accessibility

For Job Seekers

• Browse Jobs
• Advanced Job Search
• Emplois Quebec

For Employers

• Post a Job

Stay Connected