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Customer Marketing Manager - Jobs in Ottawa, Ontario

Assent
Job LocationOttawa, Ontario
EducationNot Mentioned
SalaryNot Mentioned
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypePermanent

Job Description

Job DescriptionWe are seeking an innovative and data-driven Customer Marketing Manager to build and execute a comprehensive customer marketing program focused on both retention and expansion. This role is critical in balancing our go-to-market efforts between acquiring new business and maximizing growth from our existing customer base.The Customer Marketing Manager will be responsible for developing targeted programs that drive engagement, cross-sell/upsell opportunities, and pipeline acceleration. They will work closely with Sales, Product, and Customer Success to align marketing efforts with customer needs while leveraging data, AI-driven insights, and automation to scale personalized engagement.Additionally, this role will collaborate closely with our Customer Advocacy lead, ensuring marketing programs complement advocacy efforts such as peer reviews, case studies, and customer reference initiatives.Key Responsibilities:1. Customer Marketing Strategyamp; Execution:

  • Develop and implement a customer-first marketing strategy that drives engagement, retention, and expansion within our 800+ customer base.
  • Own and optimize the customer lifecycle journey, identifying key touchpoints to increase adoption, reduce churn, and create expansion opportunities.
  • Create and execute personalized campaigns that showcase additional product value and align with customer pain points and business goals.
2. Cross-Sellamp; Upsell Programs:
  • Leverage white space analysis to identify untapped revenue opportunities within existing accounts.
  • Partner with Sales and Product teams to design and execute targeted cross-sell and upsell campaigns that drive product adoption.
  • Develop messaging frameworks that support Sales in effectively communicating expansion opportunities to customers.
3. Collaborationamp; Alignment:
  • Work closely with Sales and Customer Success to ensure seamless execution and follow-up on customer marketing initiatives.
  • Align customer marketing initiatives with events and webinars, ensuring these programs support pipeline acceleration and deeper customer engagement.
  • Collaborate with the Customer Advocacy lead to integrate success stories, case studies, and customer references into customer marketing programs.
4. Technologyamp; AI-Driven Innovation:
  • Leverage AI-powered tools to scale customer marketing efforts, personalize engagement, and predict customer needs.
  • Utilize marketing automation and CRM systems to deliver timely, relevant communications tailored to different customer segments.
5. Performance Analysisamp; Optimization:
  • Track, measure, and report on customer marketing KPIs, providing actionable insights to improve program effectiveness.
  • Use data-driven decision-making to continuously refine campaigns, ensuring they drive measurable business impact.

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