Digital Strategist - Jobs in Ottawa, ON

Job Description

Job ID:J0621-0980Job Type:ContractDuration:3 yearsJob Category:Communications, Marketing and Public RelationsOpen Positions:1Faculty / Department:Office of External Relations / Alumni Relations OfficeCampus:Main campus (downtown)Union Affiliation:Non-Union Confidential (NC)Date Posted:June 24, 2021Closing Date:July 4, 2021Hours per week:35Position DescriptionSalary (Grade: 07)Hiring salary range$71,225-$89,972The University of Ottawa—A crossroads of cultures and ideasThe University of Ottawa is home to over 50,000 students, faculty and staff, who live, work and study in both French and English. Our campus is a crossroads of cultures and ideas, where bold minds come together to inspire game-changing ideas. We are one of Canada’s top 10 research universities—our professors and researchers explore new approaches to today’s challenges. One of a handful of Canadian universities ranked among the top 200 in the world, we attract exceptional thinkers and welcome diverse perspectives from across the globe. Our employees come together around the shared purpose of constant improvement, personal development, service excellence, teamwork and a passion for learning with a desire to make uOttawa and the world a better place. Everyone's contributions are valued, we all play a part in making uOttawa a world-class institution. Most importantly, we make it possible for you to achieve your full potential. Because at uOttawa, you belong!Position purpose:At ease in a “mobile first” and a social media-driven operating environment, the Digital Strategist is an entrepreneurial content specialist who conceives, creates and develops relevant, persuasive, shareable and interactive content for distribution through uOttawa Alumni Association’s channels (digital and traditional) and externally including other uOttawa platforms. The primary role of the Digital Strategist is to curate, create and disseminate content to:

• Amplify the Alumni Association and uOttawa brands across all owned and paid media including advertising (all forms), video, social media, web, online/print publications and other current, and emerging digital platforms
• Foster positive and measurable digital interactions with alumni and donors
• Raise awareness of the Alumni Association, its partners and uOttawa
• Enhance awareness, reputation and image of both the Alumni Association and uOttawa
• Develop data driven content and strategies to engage and convert target audiences

The Digital Strategist drives the planning and timely dissemination of the branded content (primarily digital) across internal and external platforms, monitors its performance and analyzes metrics on an ongoing basis with the aim of continuous improvement.At the University of Ottawa, Branded content blurs conventional distinctions between advertising and editorial content, and is created and distributed by the University to help connect with the hearts and minds of our audiences – with the clear goal of fostering engagement and interaction with the university.What you will bring:

• Undergraduate degree in communications, marketing or digital communications/marketing or an acceptable equivalent combination of education and experience
• Minimum 4 years’ experience in creating branded content primarily for digital
• An editor’s mindset and obsession with creating clear, clever, engaging content
• Strong knowledge of content creation process; ability to conceive and create common, effective content that can be published and succeed on a variety of channels
• In depth knowledge of Google analytics and other digital measurement tools, social media tools in particular, and the ability to analyze the data to improve performance of content
• Proven success in creating professional branded content for alumni and fundraising initiatives that is compelling, persuasive, on-brand and capable of engaging a broad range of audiences and fostering positive interaction
• Excellent understanding of best practices and principles of branded content marketing, digital advertising, social media, Search Engine Optimization (SEO), Search Engine Marketing (SEM), video and photography composition and production, copywriting and marketing in general
• Highly developed story-telling skills and the ability to translate complex ideas into clear, compelling and engaging content for both alumni and donors
• Strong organizational, planning and analytical skills, excellent interpersonal skills and the ability to work on several projects at once and manage tight deadlines
• Demonstrated ability to work as part of a team, and to interact with professionals within a fast-paced environment
• Sound judgment, initiative, creativity, imagination, flexibility, tact and diplomacy
• High standards for accuracy, responsiveness, integrity and discretion
• Omni-channel and social media-savvy with solid technology experience with CMS, HTML editing, software (e.g. WordPress, Drupal), video and image editing software (e.g. Photoshop, Final Cut Pro, Adobe Premiere, etc.)
• Strong verbal and written communication skills in both official languages (French and English)
• Ability to work flexible hours including evenings and weekends

Key Competencies at uOttawa:Here are the required competencies for all or our employees at uOttawa:Planning: Organize in time a series of actions or events in order to realise an objective or a project. Plan and organize own work and priorities in regular daily activities.Initiative: Demonstrate creativity and initiative to suggest improvements and encourage positive results. Is proactive and self-starting. Show availability and willingness to go above and beyond whenever it is possible.Client Service Orientation: Help or serve others to meet their needs. This implies anticipating and identifying the needs of internal and external clients and finding solutions on how to meet them.Teamwork and Cooperation: Cooperate and work well with other members of the team to reach common goal(s). Accept and give constructive feedback. Able to adjust own behaviour to reach the goals of the team.The University of Ottawa embraces diversity and inclusion in the workplace. We are passionate about our people and committed to employment equity. We foster a culture of respect, teamwork and inclusion, where collaboration, innovation, and creativity fuel our quest for research and teaching excellence. While all qualified persons are invited to apply, we welcome applications from qualified Indigenous persons, racialized persons, persons with disabilities, women and LGBTQIA2S+ persons. The University is committed to creating and maintaining an accessible, barrier-free work environment. The University is also committed to working with applicants with disabilities requesting accommodation during the recruitment, assessment and selection processes. Applicants with disabilities may contact hrtalentmanagement@uottawa.ca to communicate the accommodation need. All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.Note: if this is a union position: The hiring process will be governed by the current collective agreement related to the union affiliation noted above; you can click here to find out more.