Director of Product Marketing - Jobs in Ottawa, Ontario

Job Description

About UsBased in Ottawa, Canada, Market Maker Agriculture is a long‐term hold, private equity company that invests in agribusinesses across North America. Today we have four companies in our portfolio, with ambitions to grow that number substantially over the next decade.A critical sector in our economy and the fabric of North America, small and mid‐size agribusiness owners are often undercapitalized and have few options when facing succession or transition. We provide an option: we acquire and strengthen these businesses, help owners to retire or offload some of the financial risk, and look to existing employees to continue to run operations, protecting jobs and legacy. We invest for the long term, so as part of our portfolio, agribusinesses enjoy longevity and access to capital and best‐in‐class business practices with reduced risk.We’re entrepreneurial, driven, and committed to helping our portfolio companies thrive. In pursuit of that mission, we’re currently searching for a Director of Product Marketing…About the OpportunityReporting to our Portfolio Companies President, in this position you #39;ll play a pivotal role in driving the strategic growth of our portfolio companies by refining their go-to-market strategies, enhancing product positioning, and ensuring that their sales and marketing efforts are aligned with market opportunities. As an individual contributor, you will leverage your expertise in product marketing to support and strengthen our portfolio companies, helping them achieve sustainable growth and establish a competitive market presence. You will lead product marketing initiatives, provide actionable insights through data analysis and market research, and mentor portfolio company teams to foster innovation and customer-centric strategies. Additionally, you will play a critical role in evaluating potential acquisitions and ensuring the smooth integration of new businesses into the portfolio.This is a remote opportunity open to individuals in North America.As an ideal candidate you #39;re a strategic and data-savvy product marketing leader with broad and deep expertise in product launch and positioning, and market research and analysis. You #39;re a natural relationship-builder and influencer with the adaptability and capacity to continuously learn about new businesses, products and markets.Key Responsibilities:Product Positioning, Market Strategy and Research

• Partner with portfolio company sales and marketing teams to develop and refine product positioning and messaging frameworks that resonate with target customer segments and differentiate products in the market.
• Define value propositions that align with market needs and internal capabilities to drive product awareness, adoption, and competitive advantage.
• Conduct in-depth market research and leverage that insight to inform product development, positioning, and overall marketing strategies.
• Identify market gaps and opportunities to drive further product innovation and guide strategic decision-making.

Go-to-Market Planning and Execution

• Lead the development and implementation of go-to-market strategies for new product launches, feature updates, and market expansions, in collaboration with portfolio company teams.
• Establish key performance metrics to measure the effectiveness of go-to-market initiatives and adjust strategies based on performance feedback.

Data Analysis and Performance Optimization

• Analyze internal performance data, including sales, profitability, and customer segmentation, and provide recommendations to portfolio sales and marketing teams based on data insights to optimize product offerings, improve customer satisfaction, and maximize revenue potential.
• Combine internal and external data to provide a comprehensive view of business performance and market alignment.

Acquisition Evaluation, Due Diligence and Integration Support

• Conduct sales and marketing due diligence to assess the internal operations and external market position of acquisition targets.
• Validate market opportunities, identify strategic fit, and provide risk assessments and recommendations.
• Support onboarding and integration, ensuring alignment with corporate objectives and successful adoption of new processes and systems.

Mentorship and Team Development

• Mentor sales and marketing teams within the portfolio companies, promoting best practices, data-driven decision-making, and innovation.
• Foster a culture of continuous improvement, adaptability, and proactive problem-solving.
• Work with leadership to identify training needs, ensuring portfolio company teams are prepared for evolving business demands.

Key Qualifications

• Bachelor’s degree in Business, Marketing or a related field
• 10+ years of experience in a senior product management, marketing, or business development role, ideally within the agriculture industry or similar sectors such as supply chain or industrial retail.
• Proven track record of driving successful product marketing initiatives and enhancing marketing functions within a corporate or portfolio environment.
• Strong analytical skills with the ability to synthesize complex datasets into actionable insights.
• Demonstrated expertise in conducting comprehensive market research, analyzing external trends, and translating findings into strategic recommendations. Excellent communication and interpersonal skills, with a demonstrated ability to collaborate with and teams.
• Experience in private equity or portfolio management is advantageous but not required.

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