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Email Marketing and Content Writer - Jobs in Ottawa, ON

RCGT Consulting
Job LocationOttawa, ON
EducationNot Mentioned
SalaryNot Disclosed
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeFull Time

Job Description

SummaryExport Development Canada is seeking an Email Marketing & Content Writing Service Provider that would be working to develop and draft copy for a variety of different digital customer-focused marketing campaigns to retain and grow our customer base. The focus will be primarily working on the development of email nurturing campaigns to promote our products, and services and provide value to both prospects and customers leveraging our AGILE marketing framework in everything that is done. The Email Marketing & Content Writing Service Provider is expected to understand and translate business goals into customer-centric programs that are measurable.Responsibilities

  • Develop, write, and edit copy for various marketing campaigns, including email campaigns, landing pages, newsletters, etc.
  • Develop, write, and edit email copy for lead generation campaigns.
  • Develop, write, and edit email copy for nurturing workflows across the customer journey from acquisition, conversion, and retention.
  • Develop, write, and edit email copy using personalization, segmentation, and other writing techniques based on the targeted audience.
  • Edit, test, and proofread copy for all campaigns, including other team members, work.
  • Apply the EDC brand to all digital initiatives and represent the voice of the customer throughout the exporters journey.
  • Work with stakeholders across the corporation to understand the problem they are trying to solve to develop and source content for email campaigns.
  • Work with our translation department to request and review French.
  • Work with other teams to acquire and analyze data and produce short-term and long-term trend and success reports.
Mandatories
  • Hold a valid Reliability Clearance
  • Experience writing and editing marketing communication copy and digital storytelling, ideally for email and web, for B2B customers and prospects for financial products and services.
  • Knowledge of email marketing best practices and experience drafting content and copy for email campaigns with personalization and segmented audiences in mind
Assets
  • Previous experience working in an AGILE Marketing environment
  • The ability to write in both of Canada’s official languages
  • Previous B2B/Financial services marketing experience
  • Email automation experience using Eloqua, Marketo, Salesforce, or other email automation and CRM platforms
  • Knowledge of front-end web development for email
  • Familiarity with web analytics platforms, variable testing, tracking codes, parameters and their relationship to databases
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