Product Marketing Manager, eCommerce (remote Eastern Canada) - Jobs in Ottawa, ON

Job Description

Product Marketing Manager, eCommerceWe are looking for a Product Marketing Manager to join our eCommerce team and support Rewind’s upcoming plans to be the only service your business needs to protect its valuable data!About RewindRewind is a service that protects the data that is driving your business, from a simple side hustle to a successful venture. Our focus is on backing up data that lives in the cloud – in apps like Shopify, BigCommerce, and QuickBooks Online. We invite you to read our startup story to learn where we came from and where we’re going. For a more technical view, check out our Behind the App feature on the BigCommerce Developers Blog.We care about honesty, we believe in learning from our mistakes, and we support each other as we grow.About the JobIn this role, you will be responsible for ensuring that the right customers are getting the right message, through the right channels. You’ll represent the customer’s voice in product strategy discussions and decisions. The ultimate goal is to drive growth and usage of the various products within Rewind’s portfolio of products.We value drive, creativity, trust, and overall ambitious individuals that are looking to grow in their marketing careers with a rapidly growing company.To be successful in this role, you should have a solid understanding of launching products and product features, developing positioning and building messaging, product strategy, building brand awareness, growth marketing, and have a track record of strong cross-functional coordination.As the Product Marketing Manager, you will:

• Identify target customers, their needs, and how products will meet those needs; be a conduit for the voice of the customer to the product team and company
• Define and develop positioning and messaging
• Partner with Product Management to develop product roadmaps, pricing strategies
• Develop marketing strategies to accelerate growth our products among target audiences
• Lead go-to-market strategies, including key messaging development and tactical channel plans, ensuring that all customer-facing teams are on-message and maximizing each channel
• Own growth of products across the customer lifecycle, from driving awareness and acquisition through retention and win-back
• Review competitive offerings and drive ongoing differentiation
• Offer creative problem solving and analytical reasoning
• Work closely with leadership to support cross-functional initiatives

About YouWe are looking for candidates who have at least 5 years of working experience including at least 3 years working in product marketing, growth or lifecycle marketing, or similar go-to-market role.Your background also includes:

• Previous experience in small to medium-sized business marketing, preferably with experience in either SaaS apps/technologies, early-stage startups, or with exposure to small business audiences
• Working with product teams to define product strategy
• Strong quantitative analytical ability and excellent written and oral communication skills
• Comfort in a face-paced, entrepreneurial, start-up environment
• A genuine interest in and curiosity in helping small businesses succeed

About our Hiring ProcessYou can expect us to be curious about who you are, what experiences you have gained to date and what you are looking for in your next opportunity. We know that you are selecting us as an employer just as much as we are inviting you to join our team. We will provide a series of opportunities for us to connect and for you to meet various members of our team. Please ask us questions and let us know how we can support you throughout our hiring process.We are dedicated to providing an inclusive and supportive workplace where all of our teammates can bring their full and authentic selves to work... everyday. As a proud equal opportunity employer, we consider all applicants for employment and certainly invite those who identify as members of underrepresented communities to apply and join our team! And hey - we may not have a role available today that would be exciting to you, but we are growing fast and would love to have you join our talent community.Quick Apply

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