Director, Marketing Analytics and Technology - Jobs in Toronto, Ontario

Job Description

Job DescriptionMarketing at EcoVadis isn #39;t about ads or campaigns—it’s about making change happen. It’s the art of telling a story that resonates so deeply, it drives action. We solve real problems for our customers, showing up with empathy, clarity, and value. By leveraging data and insights, we create connections that matter—emotional, intellectual, and practical. It’s not just about growth; it’s about igniting movements, inspiring industries, and making a difference. Marketing isn’t the side act; it’s the stage, the spotlight, and the script. It’s how we bring our purpose to life and leave a mark that matters.As a leader in marketing analytics, you will play a key role in transforming the marketing function into a data driven organization. In this new role, you will:

• Orchestrate functional requirements for workflows within and between key systems in the Marketing tech stack ( Hubspot , Salesforce, Pardot, Google analytics, ZoomInfo, Highspot, Workato , etc.)
• Lead marketing campaign operations and provide functional requirements for new technology implementations, supporting customer acquisition, expansion, and retention.
• Proactively ensure that everything in our MarTech stack is working as it should be, owning and maintaining the functional side of technology (definition of processes, requirements) foundation that delivers an exceptional experience for our customers and supports our marketing goals.
• Partner with Revops and Enterprise Architecture team on activities such as database hygiene and maintenance, enrichment, intent, etc.
• Monitor lead routing accuracy, key data points populating correctly, and ensuring lead recipients are following the prescribed processes.
• Experience in advanced lead management, including lead life cycle, enrichment, quality, privacy, marketability, matching, scoring, and routing.
• Drive experimental design and analysis around new marketing signals, incrementally testing, and evaluating vendors to support inbound and outbound efforts
• Data Insights , Reportingamp; Analysis
  • Be an expert on our marketing data. You will understand the intricacies of our ad platforms, website, campaigns, and the various programs we use and marry them together to produce a cohesive and actionable view into Marketing performance.
  • Develop dashboards and reporting for website traffic, paid channels, digital performance , and other Marketing investments.
  • Experience building both executive level and operational reporting and dashboards in Salesforce, data and campaign metrics in GA, Hubspot , and more to improve and optimize programs.
  • Create reports and dashboards for Marketing programs and channels ( paid search, paid social, display, webinars, events, content syndication, etc. ), you will provide key trends and insights to the team.
  • Use quantitative and qualitative insights to inform growth strategy, roadmap, and prioritization for the Marketing team
  • Track program results, measure success and report metrics to stakeholders across the business
  • Act as the bridge between tech and marketing teams. Gather marketing business requirements and enable delivery