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Director of Growth - Jobs in Toronto, Ontario

Vention
Job LocationToronto, Ontario
EducationNot Mentioned
SalaryNot Mentioned
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeFull time

Job Description

Job DescriptionAs the Director of Growth, you will be responsible for Vention’s digital lead generation and qualification activities. Optimizing for pipeline generation, you will be entrusted with a sizable paid marketing budget that will be allocated across a portfolio of campaigns and channels. In this highly technical role, you will also maintain and improve Vention’s growth stack, related data architecture and business logics and algorithm.More specifically you will:

  • Develop and execute Vention lead acquisition strategy for performance marketing and organic/SEO channels
  • Manage a team of senior performance marketers, creating operating drumbeat, experiment cadences and learning feedback loop
  • Allocate paid marketing spend to maximize pipeline creation, in line with Vention’s business strategy and priorities
  • Maintain a detailed understanding of paidcampaign performance through deep analytical scrutiny and real-time reporting
  • Ensure a proper distribution of leads between sales motions, territories and product groups
  • Optimize traffic-to-lead conversions, working closely with the web team to improve the user signup flow through A/B testing and detailed analytics of the user journey.
  • Leverage behavioral analytics to shape retargeting ad campaign strategy aimed at revitalizing existing user engagement and sale conversion
  • Build and maintain Vention’s attribution model to guide decision-making about future spend allocation
  • Maintain and improve data architecture of the growth stack, from paid campaign, to cohort monitoring, to CRM workflows.
  • Maintain and optimize CRM data architecture and processes to improve the sales team’s efficiency and improve customer data analysis and segmentation
  • Ensure proper integrations and data integrity between all go-to-market related tools, including CRM, email marketing, calendaring, structured outreach, enablement, and more
  • Maintain and improve business logic and algorithm for lead scoring, grading and routing, with intent to maximize pipeline creation
  • Work collaboratively with Sales Operations to ensure common definition and process flow between paid marketing and account executives

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