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Head of Brand Marketing – Sports Interaction and Party Casino-Canada - Jobs in Toronto, Ontario

Entain
Job LocationToronto, Ontario
EducationNot Mentioned
SalaryNot Mentioned
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeFull time

Job Description

Job DescriptionAs a Head of Brand Marketing you will be responsible for leading brand strategy, partnerships, creative excellence, and customer marketing optimization while aligning brand performance with business growthReporting to the Head of Canada you will be part of the Marketing Team.Role Summary As the Head of Brand Marketing, you will drive the strategic vision and positioning of Sports Interaction and PartyCasino in Canada, ensuring consistent, impactful, and engaging brand communication. You will oversee a double-digit brand marketing budget, all brand marketing efforts, from integrated campaigns to sponsorships, partnerships, and digital content, lead external agencies and collaborating closely with creative, performance marketing, and product teams. Key Responsibilities:Brand Strategy and Positioning

  • Define and execute a comprehensive brand strategy aligned with Entain Canada’s overall business goals.
  • Develop differentiated positioning for both brands, resonating with Canadian players and stand out in the iGaming market.
  • Conduct market research and competitor analysis to identify growth opportunities.
  • Lead customer segmentation strategies and ensure personalized marketing approaches.
  • Build and lead a multi-channel brand strategy to enable growth of market shareCampaign Development and Execution
  • Lead multi-channel marketing campaigns, including digital, TV, out-of-home, social media, experiential and more.
  • Oversee creative execution, ensuring all campaigns reflect the unique tone, values, and positioning of each brand.
  • Collaborate with external agencies to produce high-quality, engaging content.
  • Integrate CRM optimization and data-driven insights into campaign strategies.
Sponsorships and Partnerships
  • Identify and manage strategic sponsorship opportunities, including partnerships with Canadian sports teams, leagues, and events to amplify brand visibility.
  • Develop influencer marketing strategies and build partnerships with content creators relevant to Canadian audiences.
Team Leadership and Collaboration
  • Lead and inspire a team of brand marketers, fostering a culture of innovation, collaboration, and accountability.
  • Partner with performance marketing, customer experience, and product teams to align brand initiatives with broader marketing strategies.
  • Serve as a key representative of the marketing function within the Canadian leadership team.
Analytics and Optimization
  • Use data-driven approaches to measure the impact of brand investments towards commercial targets.
  • Track, optimise and regularly report on performance of brand campaigns, providing insights and recommendations for senior leadership and stakeholders.
  • Track brand KPIs, such as brand awareness, customer sentiment, and campaign ROI, leveraging tools like Google Analytics.
  • Partner with CRM team to optimization strategies and automation of customer journeys.
Regulatory and Responsible Gaming Compliance
  • Ensure all marketing activities adhere to Canadian iGaming regulations, including provincial requirements.
  • Promote responsible gaming through thoughtful and compliant messaging across all brand communications.

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