Manager, Product Marketing - Jobs in Toronto, Ontario

Job Description

Job DescriptionReporting to the Director, Product, Lifecycle, and Asset Optimization, you will lead a center of excellence focused on ensuring our full suite of offerings resonates with our fans and customers to drive sales enablement. You will oversee the development of marketing propositions for our core products while spearheading the creation of net-new offerings expected to drive incremental growth. You will be accountable for driving business growth through more effective marketing messages, finding efficiencies through cross-pollination and asset combinations, and deeper customer insight. You will coach and develop the Specialist, Product Marketing who will support the development and testing of fan insights, value propositions, and marketing approaches for our core products.

• Visionamp; Frameworks: With the Director, craft and implement a product marketing function that aligns with our overall business objectives and commercial priorities. Oversee the creation of value proposition and marketing playbook frameworks that align with brand and business needs and resonate with target audiences. Originate new frameworks for innovation initiatives.
• Value Propositionamp; Messaging Development: Create, guide, and advise on product marketing strategies and messaging for core business offerings. Lead the definition of value propositions and messaging that must resonate with new and growth audiences.
• Marketing Expansion: Lead the marketing vision, product proposition, and marketing playbooks for new offerings and growth initiatives, in particular digital fan engagement and international fanbase acquisition programs.
• Audience Segmentation: Collaborate with BI, Lifecycleamp; Performance to develop audience segments and customer personas using market research and proprietary data.
• Insightsamp; KPI Leadership: Review previous, determine, set, and track KPIs to measure the effectiveness of product marketing campaigns. Collaborate with BI, Go-to-Market, Lifecycleamp; Performance, and Commercial teams to generate feedback loops and refine strategies.
• Business Casingamp; Resource Allocation: Build and present business cases for net-new marketing propositions to secure buy-in from leadership. Based on internal analytics, external research, and marketing fundamentals, advise and direct the use of budget investment to maximize efficiency and EBITDA. Allocate resources (budget, people, time) effectively across campaigns and projects to maximize team productivity and campaign success.
• Leadamp; Mentor: Manage and mentor the Specialist, Product Marketing, fostering their growth and maximizing their contributions. Set clear performance objectives, conduct regular performance reviews, and implement professional development plans to enhance capabilities.
• Cross-functional Leadership: Build and maintain strong relationships with key stakeholders across the organization, including Brand, Creative, Ticketing, Membership, Global Partnerships, LIVE, Retail, Venue Operations, and Finance to ensure marketing efforts meet business needs.
• Leadership Reporting: Provide regular updates and comprehensive reports to senior leadership on product performance, strategic initiatives, and department progress. Conduct in-depth financial analysis of product P amp;Ls to assess effectiveness, identify cost-saving opportunities, and inform future budgeting decisions.
• Agencyamp; Vendor Management: Manage relationships with external partners to ensure efficient operations, manage spend, find efficiencies, anticipate when their subject matter expertise is needed, and demonstrate the positive return on marketing.