Vice President, Marketing Strategy & Omni Channel Communication - Jobs in Toronto, Ontario

Job Description

Job DescriptionMISSIONThe Vice President of Marketing Strategy and Omni-channel Communication is responsible for creating and executing Indigo’s Marketing and Communication strategy. The Vice President will lead the cross-functional Storytelling Process, drive qualified omnichannel traffic and sales, and ensure all aspects of Indigo’s visual and written customer-facing communication reinforce our brand mission to inspire reading.KEY PERFORMANCE METRICS

• Retailamp; online traffic and sales growth
• Customer Engagement Metrics (NPS, Social, Email)
• Booklover spend/frequency
• On-time delivery of the storytelling process stage-gates
• Overall Marketing costs as a percent of sales
• Employee Engagement Score

KEY ACCOUNTABILITIESStrategic

• Leads the cross-functional Storytelling Process with omni-channel content that reinforces Indigo’s mission and brand image
• Drives the development of brand communication campaigns
• Delivers integrated cross-functional strategic plans for critical strategic priorities (Adult Reading, Kids, Gifting,amp; Teachers)
• Drives qualified omni-channel traffic and sales
• Drives overall customer health in close partnership with Director of Customer Insights
• Develops an annual and seasonal integrated marketing plan including all media buying and external support
• Responsible for acting as senior lead on cross functional strategic initiatives
• Supports Indigo goals by executing and developing plans to support annual goals
• Maintain a high level of strategic foresight by identifying customer and business needs, and adjusting departmental and team objectives accordingly

Functional

• Leads storytelling, marketing communication planning, media planningamp; business unit marketing strategy processes
• Develops full marketing and communication plans in support of all key corporate initiatives
• Develops and facilitates mass promotional plans
• Act as an advocate for the customer by placing them at the forefront of decision-making
• Proactively identifies and anticipates customer expectations and needs
• Collaborates between all marketing disciplines and other parts of the organization to execute an integrated marketing program
• Ensures the execution of team deliverables and adapts team priorities based on changing needs
• Set team budgets, as applicable
• Challenges the status quo by consistently identifying areas for improvement and innovative thinking

People

• Build a talented, collaborative, highly engaged marketing team.Attract and develop ‘A’ talent
• Give authentic feedback on performance and potential
• Ensure all team members have clear performance objectives aligned with Indigo and department goals
• Build overall team engagement
• Develop a robust talent succession plan
• Collaborate with others to drive flexible and iterative solutions
• Help others see the impacts of their efforts and proactively engage other functions to get input
• Encourage others to freely share their point of view and be open to feedback

Cultural

• Role model Indigo’s guiding principles and convey a positive image in everything you do
• Celebrate the diversity of thought and have an open mindset
• Take an active role in fostering a culture of continual learning, taking risks without the fear of making mistakes
• Embrace, champion, and influence change through your team and/or the organization

KEY RELATIONSHIPSReports to: Chief Marketing OfficerInternal:

• Marketing Leadership Team (eCommerce, Loyalty, PR)
• VP Creative
• Merchants (Chief Merchant, SVP Trade, VP Adult)
• SVP Retail Strategyamp; Operations

External:

• Advertising agency (if applicable)
• External Media agencies (if applicable)
• Publishing contacts