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Marketing Manager-12 month contract - Jobs in Waterloo, ON

opentext
Job LocationWaterloo, ON
EducationNot Mentioned
SalaryNot Disclosed
IndustryNot Mentioned
Functional AreaNot Mentioned
Job TypeFull Time

Job Description

OPENTEXT - THE INFORMATION COMPANYAs the Information Company, our mission at OpenText is to create software solutions and deliver services that redefine the future of digital. Be part of a winning team that leads the way in Enterprise Information Management.THE OPPORTUNITY:OpenText is seeking a 1-Year Contract - Marketing Program Manager, where you will embrace your account-based marketing expertise to drive a healthy pipeline that converts into revenue. Your campaigns/programs will incorporate a full marketing mix including, account based marketing, digital including social and events (virtual for now). You will leverage your relationship skills to build the trust and credibility with the field.YOU ARE GREAT AT:

  • Working closely with sales and account development to generate sales qualified leads, pipeline and revenue
  • Developing and executing account based marketing strategies that align with the key sales priorities of the region/geo
  • Owning the timely execution of the marketing plan with emphasis on identifying net new business opportunities and progressing existing opportunities
  • Leveraging the Forrester Program Pendulum Framework to plan, build, execute and measure program success.
  • Incorporating digital marketing in the development of campaign strategy
  • Developing strategy, the plan and executing marketing campaigns to support sales initiatives -this includes events, email, online/digital media, direct mail, sponsorships, and advertising
  • Evaluating, measuring, and reporting on all marketing campaign effectiveness and ROI on a monthly and quarterly basis
WHAT IT TAKES:
  • A minimum of 5 years’ experience in digital marketing programs, campaign development or related experience in enterprise software or B2B company.
  • Familiarity with lead generation and lead management tactics and process, pipeline management and the associated measures and metrics
  • Salesforce and marketing automation (preferably Eloqua) experience
  • Strong communication skills as you will be required to work with and persuade many constituents within the organization
  • Strong project management skills to work closely with team members, product marketing, industry experts, and field marketers to ensure timely execution on all campaigns
  • Strong analytical skills to understand the campaign metrics and provide meaningful analysis of the campaign performance leveraging Salesforce.com and Eloqua reporting and dashboards
  • A proven track record of building and executing multi-channel campaigns that achieve target goals including leads, pipeline and revenue.
  • A self-motivated, performance-driven and professional demeanor
  • Bachelor’s Degree in marketing, communications or related field is required
OpenTexts efforts to build an inclusive work environment go beyond simply complying with applicable laws. Our Employment Equity and Diversity Policy provides direction on maintaining a working environment that is inclusive of everyone, regardless of culture, national origin, race, color, gender, gender identification, sexual orientation, family status, age, veteran status, disability, religion, or other basis protected by applicable laws. Should you require accommodations during the selection process, please contact accommodationrequests@opentext.com.Subject to applicable laws and regulations, OpenText’s global vaccination policy requires all employees to be fully vaccinated against COVID-19 to enter an OpenText office. Accommodations may be available for specific roles.Quick Apply
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