Social Media Specialist - Jobs in Waterloo, ON

Job Description

Overview:The Social Media Specialist will report to the Senior Manager, Marketing and Communications and be responsible for the day-to-day management and coordination of all Faculty-level social media accounts. They will help create and distribute content optimized for our social media platforms and support the work of the marketing and communications team in the planning, development, execution and evaluation of the Faculty’s social media content and strategies to enhance our public reach, community engagement and reputation. The Social Media Specialist also provides guidance to the Faculty’s academic units for leveraging their social media initiatives.Responsibilities:Planning, Communication and Content Creation

• Plan, develop, coordinate, deliver and evaluate content for social media platforms
• Manage all Faculty- level social media properties – Facebook, Twitter, Instagram, YouTube, LinkedIn and others as required
• Write, edit, manage and schedule social media related content in partnership with the Faculty’s undergraduate, graduate, alumni/advancement, communications and academic unit staff
• Create visual assets (e.g. Photography, video) for social media
• Develop and manage the AHS social media content calendar and work in collaboration with internal and external partners to ensure content reflects and supports our Faculty and key initiatives/campaigns
• Develop and manage campaigns in collaboration with other Faculty communicators
• Conduct environmental scans and competitive analyses
• Manage and contribute to a library of shared content

Collaboration and Outreach

• Work closely with all units to enable them to promote, protect and enhance their reputation on social media platforms
• Attend key events and generate content (live coverage, photos, videos, etc.) to engage the AHS community (including alumni and prospective students) in meaningful and impactful ways
• Network with University colleagues involved with social media to share best practices and content, as applicable
• Support and educate colleagues managing social media accounts which includes account management (e.g. creation, access and termination of accounts)
• Provide training and support to academic units to improve their effective use of social media channels

Social Media Monitoring

• Using technology, monitor online communities, student blogs and other social media platforms to identify content that may need to be addressed due to reputational risk, as well as identifying emerging trends
• Ensure responsiveness on platforms as questions/comments arise
• Track and measure campaigns impact, present findings and make recommendations to various clients/stakeholders

Quality Control

• Ensure excellence and consistency in social media communications
• Provide reports with data to demonstrate reach and impact of social media initiatives
• Remain current on issues, trends, technologies, demands and approaches in digital marketing to determine and advise on implementing new initiatives as applicable
• Develop and align social media strategies with University and legislated standards, guidelines and policies
• Ensure the University of Waterloo branding standards are maintained and that messaging and style guidelines are consistent in all social media communications

Other

• Writes and produces original content to support Faculty priorities and deliverables in alignment with the Faculty communications plan

Qualifications:

• Bachelor’s degree or equivalent education and experience preferably in communications, marketing, media studies, advertising, business
• 3+ years of social media management experience
• Project management experience
• Skilled designer experienced with creative design software, videography/editing, photography and digital content creation
• Skilled writer and editor
• In-depth knowledge and understanding of online communities and social media platforms
• Knowledge of the Faculty of Health and the University of Waterloo as a whole, as well as understanding the unique community that is UWaterloo, is an asset
• Ability to effectively communicate information and ideas in written and verbal format; and build and maintain internal and external relationships
• A tactical, self-starter that can work under minimal supervision and navigate multiple relationships and audiences
• Skilled in managing programs and projects to meet milestones and deliverable objectives
• Familiarity with social media management platforms would be considered an asset
• Keen sense of responsive client service
• Strong analytical and problem-solving skills
• Strong organizational skills and ability to handle multiple tasks and meet deadlines

Vaccination Requirement Statement:Effective May 1, 2022, the University suspended its Vaccination Requirement. Prior to May 1, pursuant to this Requirement, all University employees were required to submit proof of full vaccination against COVID-19 (subject to the University’s obligations under the Human Rights Code to accommodate employees who were unable to receive a vaccination). The University’s Vaccination Requirement website can be found here: https://uwaterloo.ca/coronavirus/return/vaccination-requirement.The pandemic is ongoing and public health advice continues to evolve. Accordingly, the University reserves the absolute right to reinstate the Vaccination Requirement on short notice, and upon such reinstatement you will be required to comply. You shall also be required to comply with any new health and safety policies/requirements implemented by the University from time to time, including new policies/requirements related to mandatory employee vaccination. As the University may need to reinstate the Requirement on short notice, it will continue to collect and maintain up-to-date information on employee vaccination status. Please submit your Covid-19 vaccine status (QR code) to: https://checkin.uwaterloo.ca/Failure to comply with the Vaccination Requirement if it is reinstated, including failure to comply with any future amendments to the Vaccination Requirement, or failure to comply with new health and safety policies/requirements implemented by the University, including those related to new mandatory employee vaccination, shall result in discipline up to and including termination of employment.The requirement to be vaccinated, if reinstated, will be subject to the duty to accommodate pursuant to the Human Rights Code. If you are unable to be vaccinated for reasons related to a ground protected under the Human Rights Code, you may submit a written request for accommodation with an explanation of the reasons and/or any supporting documentation. If you request accommodation, the University may follow up with you for further information if necessary.Equity Statement:The University of Waterloo is committed to implementing the Calls to Action framed by the Truth and Reconciliation Commission. We acknowledge that we live and work on the traditional territory of the Neutral, Anishinaabeg and Haudenosaunee peoples. The University of Waterloo is situated on the Haldimand Tract, the land granted to the Six Nations that includes six miles on each side of the Grand River.The University values the diverse and intersectional identities of its students, faculty, and staff. The University regards equity and diversity as an integral part of academic excellence and is committed to accessibility for all employees. The University of Waterloo seeks applicants who embrace our values of equity, anti-racism and inclusion. As such, we encourage applications from candidates who have been historically disadvantaged and marginalized, including applicants who identify as First Nations, Métis and/or Inuk (Inuit), Black, racialized, a person with a disability, women and/or 2SLGBTQ+.All qualified candidates are encouraged to apply; however, Canadians and permanent residents will be given priority.The University of Waterloo is committed to accessibility for persons with disabilities. If you have any application, interview, or workplace accommodation requests, please contact Human Resources at hrhelp@uwaterloo.ca or 519-888-4567, ext. 45935.Quick Apply

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