Brand Manager, Corporate Brand - Jobs in Yorkville

Job Description

Brand Manager, Corporate BrandWe are committed to connecting Canadians through unique partnerships, our world-class network and content Canadians love-and our innovative team is growing. We are looking for dedicated team members to join our Corporate team who have a genuine passion for making positive impacts on customers and the communities where we live and work. We have a variety of business units with exciting and meaningful work waiting for you, including Communications, HR, Legal and Corporate Affairs, Supply Chain, Finance, and Real Estate. If you are considering your next step, we have exciting opportunities waiting for you. Come build a rewarding career at Rogers and be a driving force behind our success story!We are looking for a passionate, seasoned integrated brand marketer with a track record of success and a desire to grow. You strive for great work that not only breaks through with innovative ideas but helps deliver against business objectives. You come prepared with analytical and competitive facts, strategic thinking to support your recommendations, and are solutions-oriented. You can prioritize and juggle many tasks at once, while always keeping the consumer front and centre.We are looking for someone with strong comprehension of mass and targeted/performance-based marketing. You have an aptitude for strategic thinking and delivering insights-driven creative. You are comfortable developing communication briefs, understanding media plansamp; their impact to the business, and comprehend the value they bring to the overall process. You are a self-starter who can work within a team environment and support cross functional teams.This role is responsible for the Rogers visual brand identity and tone. The successful candidate will be managing our brand office inquires, briefing strategic evolutions of the brand, and spearheading governance across the organization. This will include working across all line of business to infuse a consistency and presence of our brand purpose.What you will be doing:- Support the delivery of a consistent brand voice, personality and visual identity across all platforms, lines of business, and internal partners (retail, Rogers.com, etc.)- Work closely with the Rogers roster of agency partners- Support the Senior Brand Manager in the development of annual and quarterly planning cycles, including objectives, key performance indicators, and provide performance monitoring in collaboration with internal stakeholders- Work in close partnership with Consumer Insights on ongoing Brand Tracking and ad hoc research to ensure delivery of KPIs as well as generating relevant insights for Campaign development- Leverage data and insights, to optimize current programs and plan for future initiatives.- Lead, develop and execute integrated campaigns. Optimize creative across channels, using marketing analytics to deliver data-driven recommendationsWhat you have:- 5+ years experience, either in-house or at a creative agency, managing large integrated campaigns including but not limited to TV, Digital and CRM.- University degree, preferably in marketing or communications.- Excellent attention to detail and organization- Ability to work collaboratively and cross-functionally in a fast-paced environment- Strong communication skills - ability to establish relationships and to influence- Experience translating rich consumer insights into actionable and compelling marketing tactics- Advanced project management skills to manage multiple high-profile and high-budget projects at once - confident brief writer, deck builder, and budget manager.Schedule: Full timeShift: DayLength of Contract: No SelectionWork Location: 333 Bloor Street East (012), Toronto, ONTravel Requirements: Up to 10%Posting Category/Function: Marketingamp; Marketing CommunicationRequisition ID: 292502At Rogers, we believe the key to a strong business, is a diverse workforce where equity and inclusion are core to making everyone feel like they belong. We do this by embracing our diversity, celebrating our different perspectives, and working towards creating environments that empower our people to bring their whole selves to work. Everyone who applies for a job will be considered. We recognize the business value in creating a workplace where each team member has the tools to reach their full potential by removing any barriers for equal participation. We work with our candidates who are experiencing a disability throughout the recruitment process to ensure that they have what they need to be at their best. Please reach out to our recruiters and hiring managers to begin a conversation about how we can ensure that you deliver your best work. You matter to us! For any questions, please visit the Recruitment Process FAQ (https://performancemanager4.successfactors.com/doc/custom/RCI/Recruitment_Process-FAQ-EN.pdf) .Successful candidates will be required to complete a background check as part of the hiring process.Posting Notes: CorporateLocation:Toronto, ON, CACalgary, AB, CABeing a Rogers team member comes with some great perksamp; benefits including:· Healthamp; well-being benefits· Donation matching· Paid time off for volunteering· Wealth Accumulation including: Pension planamp; Employee stock options· Generous employee discounts· Leadership development, Mentorship, and Coaching programs*available for full-time and part-time permanent employees, some restrictions applyLooking for career guidance and inspirationCatch up on the latest episodes of For the Love of Work (https://fortheloveofwork.ca/) podcast with Dr. Sonia Kang.