Marketing Coordinator - Jobs in Calgary, AB

Job Description

About usDiva Salon and Spa is an Aveda Lifestyle Salon and Spa with 8 beautiful locations in Calgary. We are a locally owned, small family business with over 25 years experience in the beauty and wellness industry. We focus on offering only quality services, which is why our customers love us!We believe, in treating ourselves, each other and the planet with care and respect. That social responsibility is our responsibility. And that our authenticity and experience are our point of difference.We are looking for a highly organized, energetic, creative and positive candidate to optimize the salon and spas marketing efforts across multiple locations. Duties will include, but are not limited to, indusrty research, creating a new marketing plan, creative development of advertising campaigns, maximizing revenue, maintaining strong public relations, and upholding the brands image/ experience.Tasks and Responsibilities:- Manage content creation and ensure it accurately reflects the brands we carry.- Develop and implement marketing campaigns that promote our products/ services.- Create and implement the marketing strategy using both offline and online methods to gain new customers.- Plan and manage our social media platforms and website content.- Identify and evaluate new technologies and use Web Analytics / CRO tools to measure site traffic to better optimize marketing campaigns, email marketing, social media, and display/search advertising.- Drive relevant consumers with the goal of improving brand recognition and trust to ultimately drive purchase intent.- Design and oversee ad materials, digital marketing, including our marketing database, email, conversions, and display advertising campaigns.- Create and plan social media content, including any photography/videography needed.- Monitor campaign budgets.- Prepare accurate reports on our marketing campaign’s overall performance.- Work with team to brainstorm new and innovative growth strategies and engagement.- Oversee all contests.- Organize and host events with the help of the location manager.- Manage all PR material as needed.Education & Experience:- University Degree/ Diploma or equivalent experience in Business and/or Marketing.- A minimum of one year of experience in brand marketing.- Passionate for keeping up to date with the latest advertising/ retail and event trends, technology, competitive tools, and search marketing products.- Familiar with event, retail, and consumer best practices as it relates to campaign set-up, email, SMS, notifications, structure, creative, testing, and optimization.- Experience preferred with platforms such as WordPress, Mailchimp, Facebook Ads Manager, Google Ads, Google Analytics, Google Search Console, Microsoft Office (Word, Excel, Outlook).- Strong copy writing experience.- Social media management tools experience.- Digital marketing experience.- Graphic design experience (Canva/ Photoshop/Illustrator).- Photography and videography experience is a must.- Salon and spa marketing experience is an asset.Skills:- High attention to detail.- Exceptional interpersonal and communication skills.- Excellent proficiency in writing and creating error free documents, with strong proofing abilities.- Ability to work in a fast-paced environment and work well under pressure.- Ability to multi-task, while remaining extremely organized.- Ability to work autonomously, as well as part of a team.- Must have legal authorization to work in Canada.PLEASE INCLUDE A LINK TO YOUR ONLINE PORTFOLIOJob Types: Full-time, PermanentSalary: $51,060.00-$54,523.00 per yearBenefits:

• Company events
• Dental care
• Extended health care
• On-site parking
• Paid time off
• Store discount

Schedule:

• 8 hour shift
• On call
• Weekend availability

Ability to commute/relocate:

• Calgary, AB: reliably commute or plan to relocate before starting work (required)

Application question(s):

• Remember to include a link to your online portfolio or social media platform.

Experience:

• Marketing: 3 years (required)

Language:

• English (required)

Work Location: One locationApplication deadline: 2023-04-30Expected start date: 2023-05-01Quick Apply

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